Leather Car Freshener

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $343K a year.

Searches, last 12 months

329K

Growth, 90 days vs prior 90

+7.4%

Conversion, latest week

8.2%

Market size, estimated

$343Ka year

Peak month

December1.4× the quietest month

Top search term

leather car air freshener81K searches a year

Listings sell for $12.68 on average, from $4.33 to $27.90. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $12.68 that is $10K to $13K a year per listing.

Average price

$12.68under the $15 to $100 sweet spot

Price range

$4.33–$27.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$13K

Returns

0.8%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #124 within Air Fresheners. It carries 7,628 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

90%

Out of stock, average day

1.4%

Average rank

#124in Air Fresheners

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

7,628per listing

Listings tracked

20

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months