Is lavender fabric spray profitable to sell on Amazon United States?

The niche generates $85K/yr across 26 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Worth a look (51/100).

How competitive is the lavender fabric spray niche?

15 brands and 78 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in lavender fabric spray?

Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.3%.

When does demand for lavender fabric spray peak?

Demand peaks in Jul–Aug; the busiest month runs 2.9× the quietest.

What does it cost to enter the lavender fabric spray niche?

Listings span $5.04–$20.54; the average listing price is $11.95 (sweet spot $15–$100). The average incumbent carries 6,803 reviews — the moat a new listing must climb.

lavender fabric spray

Worth a look

Shows low returns (0.3%), but a small market ($85K/yr) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$11.95

avg listing price — sweet spot $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Price range

Okay$5.04–$20.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+2.0%

90-day search growth — must beat 0% to launch

Review moat

Bad6,803.15

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$85K

$85K/yr · 76K searches

According to Flapen's Amazon United States niche tracking, lavender fabric spray is a $85K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 51/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

lavender fabric spray market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $72K–$96K; units × avg price
Conversion rate: 9.3%
Avg BSR: #152
Page quality: 0%
Prime: 96%
Sponsored: 62%
Out of stock: 5.2%
Avg brand age: 46 months
Avg seller age: 135 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

13%

Febreze52%
LITTLE TREES11%
CE CRAFT8%
Air Jungles6%
DRIVEJOY5%
AROIC5%
Open — no brand owns it (9 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — +2.0% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.9×

Open Trend

Top lavender fabric spray search terms

lavender car air freshener16K/yr +65.1%7.0% conv.
febreze calm12K/yr -6.2%8.5% conv.
car air freshener lavender9K/yr +23.0%7.2% conv.
lavender car fresheners12K/yr -45.0%8.3% conv.
downy calm air freshener5K/yr +4.4%13.4% conv.
febreze lavender vanilla5K/yr -15.6%9.4% conv.
downy calm fabric spray4K/yr +4.2%9.2% conv.
lavender air freshener car4K/yr +9.7%9.7% conv.
febreze fabric spray calm3K/yr -0.1%9.1% conv.
febreeze calm2K/yr +9.7%13.5% conv.

All search terms

Top lavender fabric spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Downy Calm Lavender & Vanilla Bean Scent 8.1oz (Pack of 3)

Febreze$11.264.8★660 rev

Febreze Car Vent Clip Downy Calm Scent 2 Count 0.13 oz Total

Febreze$6.664.5★2,234 rev

Little Trees Hanging Car and Home Air Freshener Lavender Scent 3 Pack

LITTLE TREES$5.324.4★176 rev

C&E Craft Co Hanging Car Air Freshener Diffuser 2 Pack Long Lasting Fragrance Oil Car Freshener Glass Bottle Auto Air Freshener Made in USA (Lavender Vanilla)

CE CRAFT$10.884.2★3,265 rev

Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Downy Calm Scent 3 Refills

Febreze$14.794.8★26,569 rev

Newest

by launch date

Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 4 Count

Febreze$17.1612,645 rev

6mo ago

AROIC Car Air Freshener Diffuser Set 6 Pack Lavender Natural Slow-Release Fragrance Long Lasting Air Freshener for Women & Men Car Accessories Hanging Cute Automotive Interior Decor Gift (8ml Each)

AROIC$10.301,514 rev

7mo ago

Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Downy Calm Lavender & Vanilla Bean Scent 8.1oz (Pack of 3)

Febreze$11.26660 rev

9mo ago

OUVITTO Car Air Freshener Wood Car Freshener Vent Clip Natural Wooden Car Diffuser Long Lasting Odor Eliminator Refillable Car Freshener Lavender Car Air Freshener

OUVITTO$12.3615 rev

9mo ago

Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Downy Calm Scent 3 Refills

Febreze$14.7926,569 rev

1y ago

What buyers say about lavender fabric spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell63%

“Fresh scent”

Quality-Overall5%

“GOOD QUALITY”

Value For Money5%

“very affordable”

Ease Of Use2%

“easy to handle”

Freshness2%

“The scent feels fresh”

Advertised Vs Actual Product2%

“As advertised”

Durability2%

“It really does a great job keeping it fresh and is quite durable and easy to use and plug in”

Efficiency2%

“The effectiveness is incredibly impressive”

Strength1%

“Its very strong”

Size-Overall1%

“It fits perfectly on my car”

What buyers complain about

Smell52%

“Smells artificial”

Functionality-Overall6%

“did not work as described”

Value For Money6%

“Not worth it”

Durability6%

“Doesnt last”

Leak-Proof4%

“Liquid leaks out”

Strength2%

“too weak”

Quality-Overall2%

“Quality control clearly seems to be lacking”

Advertised Vs Actual Product1%

“Not what expected”

Size-Overall1%

“Too big”

Natural Resource Wastage1%

“Waste”

Top return reasons

Smell65%

Leak-Proof12%

Advertised Vs Actual Product6%

Functionality-Overall4%

Size-Overall3%

Value For Money2%