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59

large funnel

Worth a look

Shows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 44Growth 35Conversion 60Competition 81Returns 88Price range 27Avg price 89Brand share 92Review moat 50Quality gap 30

Brand share

Great43%

top-5 brand share — no brand owns this niche

Avg price

Great$20.49

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,516.43

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$235K

$235K/yr · 219K searches

Growth

Okay+8.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Okay$3.50–$316.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, large funnel is a $235K/yr Amazon United States market (219K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

large funnel market data

Units sold / yr
13K–15K
avg 100–250/product
Revenue / yr
$256K–$307K
units × avg price
Conversion rate
5.2%
Avg BSR
#140
Page quality
0%
Prime
87%
Sponsored
77%
Out of stock
5.0%
Avg brand age
54 months
Avg seller age
170 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

156

Top-5 brand share

43%

Top 20: 87%

Top-5 click share

34%

Top 20: 75%

Open market

51%

  • WirthCo11%
  • Hutzler9%
  • Lubrimatic9%
  • Terbold7%
  • Pisol7%
  • IIT6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.
6K4KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top large funnel search terms

  • large funnel88K/yr
  • large funnel wide mouth37K/yr
  • big funnel19K/yr
  • extra large funnel16K/yr
  • funnel large8K/yr
  • big funnel wide mouth8K/yr
  • large funnels7K/yr
  • large plastic funnel7K/yr
  • giant funnel6K/yr
  • large oil funnel6K/yr
All search terms

Top large funnel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$7K6%$14K9%$21K12%$28K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about large funnel

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product15%

“As advertised”

Quality-Overall13%

“Very well made product”

Size-Overall13%

“I like the size”

Ease Of Use10%

“Very handy to have”

Value For Money8%

“Great deal”

Efficiency6%

“it gets the job done”

Ease Of Cleaning4%

“No more mess”

Strength4%

“They are well built”

Flexibility3%

“Detachable flex-neck is a plus”

Leak-Proof2%

“helps avoid spills”

What buyers complain about

Size-Overall25%

“Smaller than expected”

Quality-Overall14%

“I dont understand how this passed quality control”

Strength8%

“Pretty flimsy”

Advertised Vs Actual Product6%

“Very misleading advertising”

Thickness4%

“VERY THIN AND FLIMSY”

Value For Money3%

“Yes its a little expensive”

Flexibility2%

“Hard to find w/ longer flexible length”

Durability2%

“break over time”

Ease Of Cleaning2%

“Items like chili can be messy to bag up with a spoon”

Leak-Proof2%

“leaks”

Top return reasons

Size-Overall67%
Advertised Vs Actual Product6%
Material Quality5%
Value For Money3%
Quality-Overall3%
Defective Material/Parts3%
Functionality-Overall3%
Strength2%
Leak-Proof2%
Compatibility-Overall1%

Common questions

Is large funnel profitable to sell on Amazon United States?
The niche generates $235K/yr across 53 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (59/100).
How competitive is the large funnel niche?
37 brands and 156 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in large funnel?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.3%.
When does demand for large funnel peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the large funnel niche?
Listings span $3.50–$316.30; the average listing price is $20.49 (sweet spot $15–$100). The average incumbent carries 1,516 reviews — the moat a new listing must climb.