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Kohler Pro 10w-50 Synthetic Oil

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Kohler Pro 10w-50 Synthetic Oil is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 7,287 Automotive niches · +2 vs the category median of 49
Market size
$66K/yr12K searches / yr
90-day growth
+90.4%search demand this quarter
Competition
81%top-5 click share · 3 brands · 15 sellers

Flapen Score

Kohler Pro 10w-50 Synthetic Oil against its category

The dotted line is the Automotive average. Past it, Kohler Pro 10w-50 Synthetic Oil is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kohler Pro 10w-50 Synthetic Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Kohler Pro 10w-50 Synthetic Oil 12K times last year and spent an estimated $66K. All 3 brands take every click. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +90.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+90.4%
Conversion, latest week
9.0%
Market size, estimated
$66Ka year
Peak month
April5.4× the quietest month
Top search term
kohler pro 10w-50 synthetic oil9K searches a year

02 · Price

A sale here is worth $61.24.

Listings sell for $61.24 on average, from $24.91 to $103.99. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $61.24 that is $6K to $15K a year per listing.

Average price
$61.24inside the $15 to $100 sweet spot
Price range
$24.91–$103.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$6K–$15K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 10% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6,172 within Oils & Fluids. It carries 42 reviews at 4.81 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
10%
Out of stock, average day
0.0%
Average rank
#6,172in Oils & Fluids
Average rating
4.81 starsAmazon United States average 4.42 stars
Average reviews
42per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Kohler Pro 10w-50 Synthetic Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 226%
  • Brand 311%
  • Open — no brand owns it (0%)

Demand

Kohler Pro 10w-50 Synthetic Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 5.4×

Reviews and returns

What reviews say buyers love and hate about Kohler Pro 10w-50 Synthetic Oil

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Motor Power”
100%of negative reviews mention “Value For Money”
0.2%of orders come back
“Expensive”
A buyer, on “Value For Money”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Kohler Pro 10w-50 Synthetic Oil questions

Answered from the same tracked data.