kohler oil
Worth a lookShows low returns (0.4%), but strong incumbent ratings (4.8★) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$37.84avg listing price — sweet spot $15–$100
Price range
Great$9.33–$88.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great423.63avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Growth
Good+56.4%90-day search growth — must beat 0% to launch
Market size
Okay$190K$190K/yr · 69K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, kohler oil is a $190K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
kohler oil market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $303K–$378K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #711
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 63%
- Out of stock
- 9.7%
- Avg brand age
- 62 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
41
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
4%
- Kohler51%
- QUICKIEPARTS14%
- Maintenance14%
- CUB CADET10%
- STP4%
- Apex Tool Supply3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +56.4% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.2×
Top kohler oil search terms
- kohler oil22K/yr
- kohler 10w30 oil11K/yr
- kohler 10w30 synthetic oil11K/yr
- kohler engine oil10K/yr
- kohler oil 10w305K/yr
- kohler 10w-30 synthetic blend engine oil4K/yr
- kohler 10w-30 oil4K/yr
- kohler 7000 series oil3K/yr
Top kohler oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kohler Oil (10W-30 1 QT)
Kohler$15.334.8★489 rev
2 Qts Synethetic Blend 10W30 (FKA) Kohler Engine Oil & 52 050 02-S Oil Filter
QUICKIEPARTS$34.484.6★19 rev
Maintenance (2 Qts) Synthetic Blend 10W30 Kohler Engine Oil & (1) Kohler 12 050 01-S1 Oil Filter
Maintenance$31.504.8★778 rev
CUB CADET KH-25-357-63-S SAE 10W-30 Synthetic Blend Engine Oil 1 Quart Bottle
CUB CADET$9.334.7★48 rev
Kohler Replaces 12P Command Engine 10W-30 Motor Oil Case of (12) 25 357 06s 1 Quart Bottles
Kohler$85.474.8★269 rev
Newest
by launch date
Replacement for Kohler/Rehlko 10W30 Synthetic Blend Motor Oil | SAE 10W30 Engine Oil for Lawn Mower Small Engine Generator & Outdoor Power Equipment Maintenance 2 Pack Refill Set Part #25 357 64-S
Apex Tool Supply$25.931 rev
2 Qts Synethetic Blend 10W30 (FKA) Kohler Engine Oil & 52 050 02-S Oil Filter
QUICKIEPARTS$34.4819 rev
Kohler Genuine 12 050 01-S Oil Change Kit w/Oil pad 10W-30 Oil and Fuel Treatment
Kohler$37.6040 rev
OEM Replacement for Kohler 10W30 Engine Oil & 12 050 01-S Oil Filter Kit 2 Qt 3-Pack Synthetic Blend Motor Oil Small Engine Oil for Lawn Mower Generator & Outdoor Power Equipment Maintenance Refill
Generic$37.4310 rev
CYCLEMAX 10W-30 Semi Synthetic Engine Oil Change Kit Compatible with Kohler Lawnmower Engines
CYCLEMAX$34.4313 rev
Trending
90-day click momentumReplacement for Kohler/Rehlko 10W30 Synthetic Blend Motor Oil | SAE 10W30 Engine Oil for Lawn Mower Small Engine Generator & Outdoor Power Equipment Maintenance 2 Pack Refill Set Part #25 357 64-S
Apex Tool Supply$25.935.0★
2 Qts Synethetic Blend 10W30 (FKA) Kohler Engine Oil & 52 050 02-S Oil Filter
QUICKIEPARTS$34.484.6★
CYCLEMAX 10W-30 Semi Synthetic Engine Oil Change Kit Compatible with Kohler Lawnmower Engines
CYCLEMAX$34.435.0★
CUB CADET KH-25-357-63-S SAE 10W-30 Synthetic Blend Engine Oil 1 Quart Bottle
CUB CADET$9.334.7★
Kohler 25 357 05-S Case of 12 Quarts SAE 10W-30 Oil
Kohler$88.064.8★
What buyers say about kohler oil
What buyers praise and complain about, mined from review topics.What buyers love
“Great kit”
“Just as advertised”
“fair price”
“Very convenient oil change kit”
“Fit good”
“Easy to use”
“this is the right filter”
“It works great”
“Great kit to get for annual engine maintenance”
“Motor runs smoothly”
What buyers complain about
“a little expensive”
“Unfortunately this on had a smaller air filter”
“Air filter didn't fit”
“Misleading Item Description”
“I did not receive my fuel treatment”
“They are scammers”
“unknown in terms of quality”
“didnt get a chance to use it for the recent oil change”
“Before, it would stop as soon as it started, which was very troublesome, especially when it was cold”
Top return reasons
Common questions
- Is kohler oil profitable to sell on Amazon United States?
- The niche generates $190K/yr across 16 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +56.4%. Flapen's verdict: Worth a look (54/100).
- How competitive is the kohler oil niche?
- 8 brands and 41 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in kohler oil?
- Top complaints mined from reviews: Value For Money, Filtration, Size-Overall. The return rate is 0.4%.
- When does demand for kohler oil peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 10.2× the quietest.
- What does it cost to enter the kohler oil niche?
- Listings span $9.33–$88.06; the average listing price is $37.84 (sweet spot $15–$100). The average incumbent carries 424 reviews — the moat a new listing must climb.