Knit Balaclava

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -85.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months

260K

Growth, 90 days vs prior 90

-85.9%

Conversion, latest week

2.2%

Market size, estimated

$111Ka year

Peak month

December30.9× the quietest month

Top search term

carhartt face mask37K searches a year

Listings sell for $19.39 on average, from $7.00 to $41.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $19.39 that is $10K to $15K a year per listing.

Average price

$19.39inside the $15 to $100 sweet spot

Price range

$7.00–$41.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$10K–$15K

Returns

2.6%of orders · Amazon United States median 2.1%

39% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Protective Gear. It carries 5,839 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

39%

Prime listings

98%

Out of stock, average day

0.0%

Average rank

#125in Protective Gear

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

5,839per listing

Listings tracked

49

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months