- Flapen Score
- 34 / 100Ranks 6,811 of 7,287 Automotive niches · −15 vs the category median of 4934
- Market size
- $121K/yr43K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 94%top-5 click share · 4 brands · 9 sellers
Flapen Score
Kilmat against its category
The dotted line is the Automotive average. Past it, Kilmat is stronger. Inside it, weaker.
Market
The Kilmat market on Amazon at a glance
Shoppers on Amazon United States searched for Kilmat 43K times last year and spent an estimated $121K. All 4 brands take every click. Demand peaks in Jan–Aug–Sep–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $121Ka year
- Peak month
- January3.7× the quietest month
- Top search term
- killmat23K searches a year
02 · Price
A sale here is worth $50.09.
Listings sell for $50.09 on average, from $24.07 to $71.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $50.09 that is $13K to $25K a year per listing.
- Average price
- $50.09inside the $15 to $100 sweet spot
- Price range
- $24.07–$71.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $13K–$25K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #10 within Body & Trim. It carries 15,578 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #10in Body & Trim
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 15,578per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Kilmat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Brand 188%
- Brand 26%
- Brand 33%
- Brand 43%
- Open — no brand owns it (0%)
Demand
Kilmat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug, Sep, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Kilmat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- killmat23K/yr
- kill mat sound deadening12K/yr
- kill mat8K/yr
Reviews and returns
What reviews say buyers love and hate about Kilmat
We read the reviews and the return reasons for every product selling here.
“They dont smell so strong like other products do”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kilmat questions
Answered from the same tracked data.









