Is kilmat profitable to sell on Amazon United States?

The niche generates $121K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (34/100).

How competitive is the kilmat niche?

4 brands and 9 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kilmat?

Top complaints mined from reviews: Smell, Noise Level, Thickness. The return rate is 1.8%.

When does demand for kilmat peak?

Demand peaks in Jan–Aug–Sep–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the kilmat niche?

Listings span $24.07–$71.56; the average listing price is $50.09 (sweet spot $15–$100). The average incumbent carries 15,578 reviews — the moat a new listing must climb.

kilmat

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Incredible$24.07–$71.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$50.09

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$121K

$121K/yr · 43K searches

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

Review moat

Bad15,578.14

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, kilmat is a $121K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Aug–Sep–Dec. Verdict: Skip it — 34/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

kilmat market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $150K–$200K; units × avg price
Conversion rate: 5.6%
Avg BSR: #10
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 1.7%
Avg brand age: 54 months
Avg seller age: 191 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

KILMAT88%
CUKWUYBY6%
Storystore3%
Siless3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.

Peak months: Jan, Aug, Sep, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top kilmat search terms

killmat23K/yr -7.3%5.0% conv.
kill mat sound deadening12K/yr +3.5%6.5% conv.
kill mat8K/yr -24.6%5.0% conv.

All search terms

Top kilmat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KILMAT 80 Mil (2 mm) 36 Sqft (3.4 Sqm) Car Sound Deadening Mat Alubutyl Automotive Sound Deadener Audio Noise Insulation and Dampening

KILMAT$71.564.8★26,299 rev

KILMAT 50 mil 50 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening

KILMAT$69.904.8★26,299 rev

Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)

CUKWUYBY$51.634.6★366 rev

80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening

KILMAT$24.074.8★26,299 rev

KILMAT 80 mil 18 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening

KILMAT$39.924.8★26,299 rev

Newest

by launch date

Storystore 80mil Car Sound Deadening Mat 36 sqft Butyl Aluminum Automotive Sound Deadener Noise Insulation Vibration Dampening Heat Shield Odorless 33 Pcs

Storystore$48.6212 rev

7mo ago

CUKWUYBY$51.63366 rev

1y ago

80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening

KILMAT$24.0726,299 rev

1y ago

KILMAT 80 mil 18 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening

KILMAT$39.9226,299 rev

6y ago

Siless Liner 157 (4 mm) mil 36 sqft Car Sound Deadening Closed Cell Foam & Heat Insulation mat - PE Foam Sound Deadener Material & Heat Barrier

Siless$44.913,473 rev

8y ago

What buyers say about kilmat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Affordable quality product”

Ease Of Use11%

“Easy to use”

Adhesion/Stickiness10%

“The adhesive is really good”

Assembly/Installation10%

“Easy installation”

Value For Money8%

“Excellent price”

Advertised Vs Actual Product6%

“Works as it should”

Audio Quality6%

“Good sound absorbing qualities”

Efficiency5%

“A Must Have For Car Restorations”

Noise Level4%

“Very quiet”

Functionality-Overall2%

“putting in truck should do a nice job”

What buyers complain about

Smell9%

“They dont smell so strong like other products do”

Noise Level9%

“it was very noisy inside was terrible”

Thickness7%

“Thicker”

Quality-Overall6%

“Don't recommend, cheap for a reason”

Adhesion/Stickiness6%

“Extremely sticky, and not just the adhesive”

Audio Quality4%

“Sound deaf”

Ease Of Cleaning3%

“Its thin and cheap and gets black gooey tar all over everything including your fingers very hard to clean off save yourself the trouble”

Value For Money3%

“Its not worth the cost”

Advertised Vs Actual Product3%

“It didnt jsut meet the description”

Assembly/Installation2%

“Added hours to my installation prying”

Top return reasons

Thin13%

Size-Overall11%

Adhesion/Stickiness9%

Assembly/Installation8%

Material Quality7%

Value For Money7%

Compatibility-Overall5%

Thickness5%

Defective Material/Parts4%

Advertised Vs Actual Product4%

Common questions

Is kilmat profitable to sell on Amazon United States?: The niche generates $121K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (34/100).
How competitive is the kilmat niche?: 4 brands and 9 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kilmat?: Top complaints mined from reviews: Smell, Noise Level, Thickness. The return rate is 1.8%.
When does demand for kilmat peak?: Demand peaks in Jan–Aug–Sep–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the kilmat niche?: Listings span $24.07–$71.56; the average listing price is $50.09 (sweet spot $15–$100). The average incumbent carries 15,578 reviews — the moat a new listing must climb.