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52

kia sportage

Worth a look

Shows a sweet-spot price point ($27.78 avg), but weak search conversion (1.1%) keeps it on the watch list.

Market size 44Growth 36Conversion 14Competition 66Returns 54Price range 77Avg price 95Brand share 86Review moat 24Quality gap 50

Avg price

Incredible$27.78

avg listing price — sweet spot $15–$100

Brand share

Great49%

top-5 brand share — no brand owns this niche

Price range

Great$6.64–$115.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.8%

return rate — above 5% kills the launch gate

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$236K

$236K/yr · 772K searches

Growth

Okay+8.5%

90-day search growth — must beat 0% to launch

Review moat

Bad5,346.05

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, kia sportage is a $236K/yr Amazon United States market (772K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

kia sportage market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
$278K–$347K
units × avg price
Conversion rate
1.1%
Avg BSR
#1,492
Page quality
0%
Prime
100%
Sponsored
84%
Out of stock
2.8%
Avg brand age
29 months
Avg seller age
160 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

34 falling

Sellers

66

Top-5 brand share

49%

Top 20: 83%

Top-5 click share

46%

Top 20: 79%

Open market

47%

  • QBUC19%
  • ANFOKAS12%
  • Volcaner7%
  • VCCARVN6%
  • SINGARO5%
  • MaserWeller4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.5% search growth over the last 90 days.
20K15KBlack Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top kia sportage search terms

  • kia sportage 2026 accessories205K/yr
  • 2026 kia sportage accessories105K/yr
  • kia sportage 2023 accessories76K/yr
  • 2023 kia sportage accessories57K/yr
  • kia sportage 2025 accessories97K/yr
  • kia sportage 2024 accessories47K/yr
  • 2025 kia sportage accessories45K/yr
  • 2024 kia sportage accessories31K/yr
  • kia sportage accessories30K/yr
  • kia sportage28K/yr
All search terms

Top kia sportage products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$12K10%$24K15%$35K20%$47K101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about kia sportage

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall31%

“Awesome fit”

Quality-Overall14%

“Excellent quality looks elegant”

Value For Money7%

“Excellent price”

Advertised Vs Actual Product5%

“As advertised”

Ease Of Cleaning5%

“Easy to Keep Clean”

Assembly/Installation4%

“easy to assemble”

Ease Of Use4%

“Easy to use”

Efficiency3%

“Works great in car”

Strength2%

“Well made, Sturdy, easy to install”

Durability2%

“Durable material”

What buyers complain about

Size-Overall28%

“Too long”

Compatibility-Overall8%

“The cover did not fit my jeep wrangler unlimited”

Quality-Overall6%

“Its flimsy, not great quality”

Strength4%

“Cheap and flimsy”

Advertised Vs Actual Product3%

“Inaccurate description”

Ease Of Cleaning3%

“is a real pain to clean”

Value For Money3%

“However, I think the price is a little high for the amount you get”

Ease Of Use3%

“Cant get on”

Grip3%

“Does not stay in place”

Assembly/Installation2%

“A nightmare to install”

Top return reasons

Size-Overall65%
Compatibility-Overall7%
Advertised Vs Actual Product5%
Width4%
Material Quality2%
Quality-Overall2%
Functionality-Overall2%
Value For Money2%
Strength1%
Wheel Quality1%

Common questions

Is kia sportage profitable to sell on Amazon United States?
The niche generates $236K/yr across 37 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +8.5%. Flapen's verdict: Worth a look (52/100).
How competitive is the kia sportage niche?
34 brands and 66 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in kia sportage?
Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Quality-Overall. The return rate is 2.8%.
When does demand for kia sportage peak?
Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the kia sportage niche?
Listings span $6.64–$115.86; the average listing price is $27.78 (sweet spot $15–$100). The average incumbent carries 5,346 reviews — the moat a new listing must climb.