Kia Optima Headlights
FailDemand is soft, at -35.4% this quarter, so Kia Optima Headlights is a Fail.
- Flapen Score
- 48 / 100Ranks 3,828 of 7,287 Automotive niches · −1 vs the category median of 4948
- Market size
- $123K/yr37K searches / yr
- 90-day growth
- -35.4%search demand this quarter
- Competition
- 60%top-5 click share · 14 brands · 16 sellers
Flapen Score
Kia Optima Headlights against its category
The dotted line is the Automotive average. Past it, Kia Optima Headlights is stronger. Inside it, weaker.
Market
The Kia Optima Headlights market on Amazon at a glance
Shoppers on Amazon United States searched for Kia Optima Headlights 37K times last year and spent an estimated $123K. The top 5 brands take 60% of clicks. Demand peaks in Mar–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -35.4%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $123Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- 2013 kia optima headlights16K searches a year
02 · Price
A sale here is worth $139.26.
Listings sell for $139.26 on average, from $50.83 to $291.99. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $139.26 that is $0 to $14K a year per listing.
- Average price
- $139.26above the $15 to $100 sweet spot
- Price range
- $50.83–$291.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$14K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 22% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #6,881 within Lights, Bulbs & Indicators. It carries 32 reviews at 3.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 22%
- Out of stock, average day
- 0.8%
- Average rank
- #6,881in Lights, Bulbs & Indicators
- Average rating
- 3.78 starsAmazon United States average 4.42 stars
- Average reviews
- 32per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Kia Optima Headlights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
16
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
33%
- Brand 120%
- Brand 216%
- Brand 38%
- Brand 48%
- Brand 57%
- Brand 67%
Demand
Kia Optima Headlights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Kia Optima Headlights search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 2013 kia optima headlights16K/yr
- 2012 kia optima headlights6K/yr
- kia optima headlights5K/yr
- 2011 kia optima headlights5K/yr
- 2013 kia optima headlight assembly4K/yr
Reviews and returns
What reviews say buyers love and hate about Kia Optima Headlights
We read the reviews and the return reasons for every product selling here.
“Took mine to my mechanic for the install - 2hrs labor - said it went on EZ”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kia Optima Headlights questions
Answered from the same tracked data.