Kia Optima Headlights
FailDemand is soft, at -35.4% this quarter, so Kia Optima Headlights is a Fail.
- Flapen Score
- 48 / 100Ranks 3,828 of 7,287 Automotive niches · −1 vs the category median of 4948
- Market size
- $123K/yr37K searches / yr
- 90-day growth
- -35.4%search demand this quarter
- Competition
- 60%top-5 click share · 14 brands · 16 sellers
Flapen Score
Kia Optima Headlights against its category
The dotted line is the Automotive average. Past it, Kia Optima Headlights is stronger. Inside it, weaker.
Market
The Kia Optima Headlights market on Amazon at a glance
Shoppers on Amazon United States searched for Kia Optima Headlights 37K times last year and spent an estimated $123K. The top 5 brands take 60% of clicks. Demand peaks in Mar–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -35.4%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $123Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- 2013 kia optima headlights16K searches a year
02 · Price
A sale here is worth $139.26.
Listings sell for $139.26 on average, from $50.83 to $291.99. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $139.26 that is $0 to $14K a year per listing.
- Average price
- $139.26above the $15 to $100 sweet spot
- Price range
- $50.83–$291.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$14K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 22% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #6,881 within Lights, Bulbs & Indicators. It carries 32 reviews at 3.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 22%
- Out of stock, average day
- 0.8%
- Average rank
- #6,881in Lights, Bulbs & Indicators
- Average rating
- 3.78 starsAmazon United States average 4.42 stars
- Average reviews
- 32per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Kia Optima Headlights products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OLDANI Headlight Assembly for Ki-a Optima 2011-2013 Driver & Passenger Side Halogen Headlamp with Bulbs Clear Lens Black Housing Amber Reflector (All Bulbs Included) 1 Pair
- Price
- $181.11
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 1y ago
TUSDAR Headlight Assembly Fit for 2011 2012 2013 Kia Optima Headlamp Halogen Set Passenger and Driver side w/o bulbs
- Price
- $126.99
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 1y ago
JSBOYAT Headlight Assembly Replacement Fit for 2011-2013 Kia Optima Headlamp Replacement Black Housing Clear Reflector w/o bulbs
- Price
- $147.33
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 3y ago
XGWZ Headlights Assembly Compatible with 2011 2012 2013 Kia Optima Clear Lens Black Housing Amber Reflector Driver and Passenger Side
- Price
- $177.92
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 7mo ago
YOOCOO Headlight Assembly Compatible with 2011 2012 2013 Kia Optima Halogen Headlamp with Bulbs Replacement Driver and Passenger Side
- Price
- $193.14
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 1y ago
Trending
estimated 90-day click momentum
Aosky Compatible With 2011-2013 Kia Optima Headlights Halogen Headlamp Assembly OE Black Housing with Amber Reflector Left Driver Side
- Price
- $54.33
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2y ago
HIFMGHE Headlight Assembly for Kia Optima 2011 2012 2013 Left Driver and Right Passenger Side Halogen Headlights Clear Lens Headlamp Direct Replacement 921012T121 921022T121 (Pair)
- Price
- $136.69
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Aosky Compatible With 2011-2013 Kia Optima Headlights Halogen Headlamp Assembly Black Housing with Amber Reflector Right Passenger Side
- Price
- $50.83
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2y ago
CHENDIAN For 2011 2012 2013 Kia Optima Headlight Assembly - Halogen Headlamp Left Driver Side w/o Bulbs w/o LED DRL OE 921012T121 (55W 12V)
- Price
- $54.39
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 1y ago
XGWZ Headlights Assembly Compatible with 2011 2012 2013 Kia Optima Clear Lens Black Housing Amber Reflector Driver and Passenger Side
- Price
- $177.92
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 7mo ago
Newest
by launch dateHIFMGHE Headlight Assembly for Kia Optima 2011 2012 2013 Left Driver and Right Passenger Side Halogen Headlights Clear Lens Headlamp Direct Replacement 921012T121 921022T121 (Pair)
- Price
- $136.69
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
XGWZ Headlights Assembly Compatible with 2011 2012 2013 Kia Optima Clear Lens Black Housing Amber Reflector Driver and Passenger Side
- Price
- $177.92
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 7mo ago
A Pair Halogen Headlamp Assembly Compatible with 2011 2012 2013 Kia Optima (Left+Right Side)
- Price
- $168.46
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago
CZDONGY Headlight Assembly Compatible with 2011 2012 2013 Kia Optima Halogen Headlight Projector w/o LED w/Bulb (Left and Right)
- Price
- $123.54
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 8mo ago
CHENDIAN For 2011 2012 2013 Kia Optima Headlight Assembly - Halogen Headlamp Left Driver Side w/o Bulbs w/o LED DRL OE 921012T121 (55W 12V)
- Price
- $54.39
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
16
Est. top-5 brand share
60%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
33%
- OLDANI20%
- TUSDAR16%
- JSBOYAT8%
- XGWZ8%
- YOOCOO7%
- Aosky7%
Demand
Kia Optima Headlights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Kia Optima Headlights search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 2013 kia optima headlights16K/yr
- 2012 kia optima headlights6K/yr
- kia optima headlights5K/yr
- 2011 kia optima headlights5K/yr
- 2013 kia optima headlight assembly4K/yr
Reviews and returns
What reviews say buyers love and hate about Kia Optima Headlights
We read the reviews and the return reasons for every product selling here.
“Took mine to my mechanic for the install - 2hrs labor - said it went on EZ”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kia Optima Headlights questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data