Skip to content

Kia

Fail

Buyers convert on only 0.4% of searches, so Kia is a Fail.

Flapen Score
49
49 / 100
Ranks 3,500 of 7,287 Automotive niches · on the category median
Market size
$36K/yr311K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
38%top-5 click share · 39 brands · 55 sellers

Flapen Score

Kia against its category

The dotted line is the Automotive average. Past it, Kia is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kia market on Amazon at a glance

Shoppers on Amazon United States searched for Kia 311K times last year and spent an estimated $36K. The top 5 brands take 45% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
311K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
0.4%
Market size, estimated
$36Ka year
Peak month
July2.2× the quietest month
Top search term
kia forte accessories84K searches a year

02 · Price

A sale here is worth $27.88.

Listings sell for $27.88 on average, from $5.24 to $114.05. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $27.88 that is $0 to $3K a year per listing.

Average price
$27.88inside the $15 to $100 sweet spot
Price range
$5.24–$114.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #2,271 within Body & Trim. It carries 6,264 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#2,271in Body & Trim
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
6,264per listing
Listings tracked
49

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Kia products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

55

Top-5 brand share

45%

Top 20: 82%

Top-5 click share

38%

Top 20: 72%

Open market

52%

  • Brand 117%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Kia search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Kia search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kia forte accessories84K/yr
  • kia forte25K/yr
  • 2023 kia forte accessories16K/yr
  • 2024 kia forte accessories19K/yr
  • kia forte gt accessories17K/yr
  • kia forte 2023 accessories14K/yr
  • 2023 kia forte gt line accessories18K/yr
  • kia forte 2024 accessories13K/yr
  • 2019 kia forte accessories15K/yr
  • 2021 kia forte accessories15K/yr

Reviews and returns

What reviews say buyers love and hate about Kia

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
2.3%of orders come back
“DOES NOT FIT”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kia questions

Answered from the same tracked data.