Is kenworth profitable to sell on Amazon United States?

The niche generates $91K/yr across 75 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (54/100).

How competitive is the kenworth niche?

53 brands and 94 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in kenworth?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.6%.

When does demand for kenworth peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the kenworth niche?

Listings span $8.06–$465.47; the average listing price is $76.62 (sweet spot $15–$100). The average incumbent carries 238 reviews — the moat a new listing must climb.

kenworth

Worth a look

Shows no brand lock-in (top 5 brands take 36% of clicks), but weak search conversion (0.4%) keeps it on the watch list.

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Competition

Great24%

top-5 click share — an open shelf

Review moat

Great238.04

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$76.62

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Bad$91K

$91K/yr · 303K searches

Price range

Bad$8.06–$465.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-14.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, kenworth is a $91K/yr Amazon United States market (303K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

kenworth market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $115K–$153K; units × avg price
Conversion rate: 0.4%
Avg BSR: #5,214
Page quality: 0%
Prime: 88%
Sponsored: 72%
Out of stock: 3.7%
Avg brand age: 35 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

53 falling

Sellers

Top-5 brand share

36%

Top 20: 72%

Top-5 click share

24%

Top 20: 52%

Open market

60%

WANBAOEBKE10%
Partsam10%
Floridas Finest Custom Works7%
Kenworth5%
GG Grand General5%
United Pacific4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top kenworth search terms

kenworth w900 accessories78K/yr -23.5%0.4% conv.
kenworth t800 accessories65K/yr -18.7%0.4% conv.
kenworth50K/yr -2.7%0.1% conv.
kenworth t660 accessories26K/yr -5.2%0.3% conv.
kenworth t80020K/yr -11.3%0.4% conv.
kenworth accessories15K/yr -0.1%0.3% conv.
kenworth w90017K/yr -25.1%0.4% conv.
kenworth t600 accessories11K/yr -0.6%0.2% conv.
kenworth t66010K/yr -1.5%0.2% conv.
kenworth t6008K/yr -7.1%0.1% conv.

All search terms

Top kenworth products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WANBAOEBKE American Flag Kenworth Men Sandwich Baseball Cap Casquette Adjustable Unisex Aldult Adjustable Golf Cap for Man Ladys Black.

WANBAOEBKE$13.274.2★26 rev

Stainless Steel Fender Shield Set Compatible with Kenworth T600 T800 & W900

Floridas Finest Custom Works$134.695.0★5 rev

PHINLION 578 LED Light Bulbs Super Bright 3030 6-SMD Festoon 41mm 42mm 211-2 212-2 LED Bulbs for Car Interior Map Dome Trunk Courtesy Lights Red (4 Pack)

PHINLION$12.274.5★4,957 rev

BDA Kenworth Red & Silver Pewter Key Tag Keychain

K-Musculo$10.234.6★327 rev

CF19501C Cab Air Filter Chrome Exterior Compatible With Kenworth T600 T450 T800 W800 W900 T600B W900L 1986-2015-Up (Chrome) With 2 Filter Layers Replaces 19501C CF19501C

RydSuns$24.684.4★29 rev

Newest

by launch date

Diesel Power Plus Kenworth Trucks Black Cotton Blend Pullover Hoodie with Bug Logo Classic Sweatshirt Casual Wear (US Alpha XX-Large Regular Regular)

Diesel Power Plus$41.953 rev

7mo ago

PARTsam 2Pcs Straight Down Watermelon Light Under Glow Frame Brackets Clamp-On Mount No Drilling Required Stainless Steel Universal for Semi-Trucks Trucks Pickup

Partsam$48.9023 rev

10mo ago

Partsam 1Pcs Radius-Style 14 Front Air Cleaner Light Bar with 3Pcs Glass Watermelon Lights Stainless Steel Bracket Compatible with Peterbilt Kenworth Freightliner Trucks Clear Lens

Partsam$118.7515 rev

11mo ago

2 Pack Cab Door Seal Edge Strip Compatible with Kenworth T600 T800 W900 Replace K207-482 Weather Stripping Rubber Seal for Stationary Door Fram

Bestview$69.879 rev

1y ago

FV 2-Pack Interior Sun Visor Mounting Clips Gray Bone Compatible with Select Peterbilt Kenworth Heavy Duty Trucks Replaces S16-1023-661

FV FIT VEHICLE PARTS MANUFACTURER$25.9160 rev

1y ago

What buyers say about kenworth

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Fit is good”

Quality-Overall18%

“the switches are decent quality”

Value For Money13%

“Awesome price”

Brightness/Shine/Glow11%

“Very bright”

Advertised Vs Actual Product5%

“Work as it should”

Assembly/Installation5%

“Good product, easy to install”

Design-Overall3%

“Worked great and looks great”

Material Quality3%

“The materials feel resistant and durable, ideal for use in semi-trailers”

Durability2%

“durable”

Efficiency2%

“Works well”

What buyers complain about

Quality-Overall17%

“Low quality”

Size-Overall15%

“LED bulb dont fit”

Durability12%

“broke in a day”

Compatibility-Overall7%

“Incompatible with the 2026 Peterbilt 589”

Leak-Proof7%

“Leaks”

Functionality-Overall5%

“Do not leave on truck when not in use”

Assembly/Installation3%

“Just installed them there blown out and blinking”

Advertised Vs Actual Product3%

“which they do not explain on their Amazon description”

Spray/Flow2%

“when I fixed that problem then it just decided to spray on its own the handle was stuck”

Brightness/Shine/Glow2%

“Not working one is blinking”

Top return reasons

Size-Overall45%

Compatibility-Overall12%

Defective Material/Parts7%

Functionality-Overall5%

Advertised Vs Actual Product4%

Value For Money3%

Color2%