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Kenworth

Maybe

The top 5 brands take only 36% of clicks. But buyers convert on only 0.4% of searches, so Kenworth is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 7,287 Automotive niches · +5 vs the category median of 49
Market size
$91K/yr303K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
24%top-5 click share · 53 brands · 94 sellers

Flapen Score

Kenworth against its category

The dotted line is the Automotive average. Past it, Kenworth is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kenworth market on Amazon at a glance

Shoppers on Amazon United States searched for Kenworth 303K times last year and spent an estimated $91K. The top 5 brands take 36% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
303K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
0.4%
Market size, estimated
$91Ka year
Peak month
December1.8× the quietest month
Top search term
kenworth w900 accessories78K searches a year

02 · Price

A sale here is worth $76.62.

Listings sell for $76.62 on average, from $8.06 to $465.47. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $76.62 that is $0 to $8K a year per listing.

Average price
$76.62inside the $15 to $100 sweet spot
Price range
$8.06–$465.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #5,214 within Body & Trim. It carries 238 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
88%
Out of stock, average day
3.7%
Average rank
#5,214in Body & Trim
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
238per listing
Listings tracked
75

04 · Newcomers

3 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Kenworth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

53 falling

Sellers

94

Top-5 brand share

36%

Top 20: 72%

Top-5 click share

24%

Top 20: 52%

Open market

60%

  • Brand 110%
  • Brand 210%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Kenworth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Kenworth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kenworth w900 accessories78K/yr
  • kenworth t800 accessories65K/yr
  • kenworth50K/yr
  • kenworth t660 accessories26K/yr
  • kenworth t80020K/yr
  • kenworth accessories15K/yr
  • kenworth w90017K/yr
  • kenworth t600 accessories11K/yr
  • kenworth t66010K/yr
  • kenworth t6008K/yr

Reviews and returns

What reviews say buyers love and hate about Kenworth

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Quality-Overall”
1.6%of orders come back
“Low quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kenworth questions

Answered from the same tracked data.