Is kawasaki fr691v oil filter profitable to sell on Amazon United States?

The niche generates $505K/yr across 26 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +42.2%. Flapen's verdict: Worth a look (63/100).

How competitive is the kawasaki fr691v oil filter niche?

20 brands and 71 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in kawasaki fr691v oil filter?

Top complaints mined from reviews: Filtration, Size-Overall, Advertised Vs Actual Product. The return rate is 0.5%.

When does demand for kawasaki fr691v oil filter peak?

Demand peaks in Mar–Apr–May; the busiest month runs 9.8× the quietest.

What does it cost to enter the kawasaki fr691v oil filter niche?

Listings span $7.97–$56.01; the average listing price is $20.18 (sweet spot $15–$100). The average incumbent carries 805 reviews — the moat a new listing must climb.

kawasaki fr691v oil filter

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$20.18

avg listing price — sweet spot $15–$100

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.97–$56.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good804.54

avg incumbent reviews — the moat a new listing must climb

Growth

Good+42.2%

90-day search growth — must beat 0% to launch

Market size

Good$505K

$505K/yr · 272K searches

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, kawasaki fr691v oil filter is a $505K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 63/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

kawasaki fr691v oil filter market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: $605K–$807K; units × avg price
Conversion rate: 9.2%
Avg BSR: #57
Page quality: 0%
Prime: 73%
Sponsored: 77%
Out of stock: 0.3%
Avg brand age: 42 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

24%

Kawasaki41%
FHSJXR17%
WDKTBM7%
CYCLEMAX4%
LCGLY4%
ANAHAF3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +42.2% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 9.8×

Open Trend

Top kawasaki fr691v oil filter search terms

kawasaki oil filter 49065-072132K/yr +114.9%8.8% conv.
kawasaki fr691v oil filter31K/yr +87.5%8.5% conv.
kawasaki oil filter43K/yr -29.5%3.2% conv.
49065-0721 kawasaki oil filter27K/yr +31.5%11.7% conv.
49065-072113K/yr +40.8%7.8% conv.
49065-7007 kawasaki oil filter12K/yr +37.1%11.1% conv.
kawasaki fr730v oil filter11K/yr +51.5%8.2% conv.
kawasaki fx730v oil filter10K/yr +40.2%3.2% conv.
oil filter for kawasaki fr691v10K/yr +62.2%8.2% conv.
kawasaki 49065-0721 oil filter13K/yr +17.9%11.7% conv.

All search terms

Top kawasaki fr691v oil filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kawasaki 49065-0736 Oil Filter Replaces 49065-7007 and 49065-0721

Kawasaki$12.904.8★4,487 rev

FHSJXR 49065-0721 Oil Filter 49065-7007 for Kawasaki FR691V FR730V FR651V FR600V FX600V FX730V FS691V FS651V FR651V Engines Pack of 2

FHSJXR$13.484.7★278 rev

Kawasaki 49065-0721 Oil Filter Replaces 49065-7007 (2 Pack)

Kawasaki$22.054.8★3,184 rev

Kawasaki 6 Pack Genuine 49065-0721 Oil Filter OEM Replaces 49065-7007

Kawasaki$43.514.8★882 rev

WDKTBM 49065-0721 Oil Filter 49065-7007 Compatiable with Kawasaki FR730V FX730V FR691V FS691V FR600V FX691V FS651V FR651V FX600V Engines 2Pcs

WDKTBM$13.174.7★476 rev

Newest

by launch date

49065-0721 Oil Filter 49065-7007 for Kawasaki FR691V FR730V FR651V FR600V FX600V FX730V FS691V FS651V FR651V Engines 2 Pack

ANAHAF$14.1362 rev

8mo ago

49065-0721 Oil Filter 49065-7007 for Kawasaki FR600V FR651V FR691V FR730VFS600V FS651V FS691V FS730V FX481V FX600V FX651V FX691V FX730V2

ANWTOTU$13.8359 rev

10mo ago

AHNTTGS Oil Filter 49065-0721 49065-7007 Compatible with Kawasaki FR600V FR651V FR691V FR730VFS600V FS651V FS691V FS730V FX481V FX600V FX651V FX691V FX730V Engine Lawn Mower Oil Filter (2)

AHNTTGS$14.0422 rev

10mo ago

AHL 1 PCS Oil Filter 49065-0721 49065-7007 Replacement for Kawasaki FR691V FR651V FR730V FR600V FX600V FS691V FS651V FR541V for 4 Cycle Engine FB460V FC420V FC540V For Cub Cadet zt1 50 Lawn Mower

AHL$8.1945 rev

1y ago

OEM Oil Filter Compatible with Kawasaki 49065-0721 Replaces 49065-7007

Generic$15.2130 rev

1y ago

What buyers say about kawasaki fr691v oil filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Correct fit”

Value For Money23%

“fair price”

Quality-Overall16%

“Feels like dependable quality”

Advertised Vs Actual Product11%

“Exactly what I expected”

Filtration7%

“Great filter”

Assembly/Installation3%

“No issue with installation”

Correct Contents2%

“Perfect parts”

Maintenance And Repair2%

“Perfect maintenance kit”

Efficiency2%

“Tune up kit worked great”

Ease Of Use1%

“Easy peasy”

What buyers complain about

Filtration25%

“Filter is not correct”

Size-Overall21%

“Was to big”

Advertised Vs Actual Product14%

“Picture does not match the product delivered”

Value For Money5%

“get it all a little cheaper”

Compatibility-Overall4%

“Incorrect parts for cub cadet zt1-42”

Quality-Overall4%

“seems lower quality than the original”

Leak-Proof3%

“oil filter started leaking on second mowing”

Defective Material/Parts3%

“would not screw on”

Functionality-Overall3%

“Sparkplugs did not seat firmly in engine”

Thickness1%

“and the air filter is very thin too”

Top return reasons

Size-Overall44%

Filtration19%

Advertised Vs Actual Product16%

Compatibility-Overall7%

Defective Material/Parts6%

Value For Money2%

Motor Issues1%

Quality-Overall1%

Functionality-Overall1%

Ethically/Sustainably Sourced1%

Common questions

Is kawasaki fr691v oil filter profitable to sell on Amazon United States?: The niche generates $505K/yr across 26 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +42.2%. Flapen's verdict: Worth a look (63/100).
How competitive is the kawasaki fr691v oil filter niche?: 20 brands and 71 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in kawasaki fr691v oil filter?: Top complaints mined from reviews: Filtration, Size-Overall, Advertised Vs Actual Product. The return rate is 0.5%.
When does demand for kawasaki fr691v oil filter peak?: Demand peaks in Mar–Apr–May; the busiest month runs 9.8× the quietest.
What does it cost to enter the kawasaki fr691v oil filter niche?: Listings span $7.97–$56.01; the average listing price is $20.18 (sweet spot $15–$100). The average incumbent carries 805 reviews — the moat a new listing must climb.