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Jeep Wrangler Cargo Mat

Fail

Shoppers spend an estimated $54K a year here, so Jeep Wrangler Cargo Mat is a Fail.

Flapen Score
46
46 / 100
Ranks 4,486 of 7,287 Automotive niches · −3 vs the category median of 49
Market size
$54K/yr41K searches / yr
90-day growth
+19.0%search demand this quarter
Competition
53%top-5 click share · 22 brands · 47 sellers

Flapen Score

Jeep Wrangler Cargo Mat against its category

The dotted line is the Automotive average. Past it, Jeep Wrangler Cargo Mat is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jeep Wrangler Cargo Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Jeep Wrangler Cargo Mat 41K times last year and spent an estimated $54K. The top 5 brands take 57% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+19.0%
Conversion, latest week
2.0%
Market size, estimated
$54Ka year
Peak month
July1.4× the quietest month
Top search term
jeep wrangler cargo mat11K searches a year

02 · Price

A sale here is worth $64.31.

Listings sell for $64.31 on average, from $29.03 to $126.10. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $64.31 that is $0 to $6K a year per listing.

Average price
$64.31inside the $15 to $100 sweet spot
Price range
$29.03–$126.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #215 within Floor Mats & Cargo Liners. It carries 2,047 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
94%
Out of stock, average day
2.3%
Average rank
#215in Floor Mats & Cargo Liners
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
2,047per listing
Listings tracked
34

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Jeep Wrangler Cargo Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

47

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

53%

Top 20: 89%

Open market

37%

  • Brand 116%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 67%

Demand

Jeep Wrangler Cargo Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Jeep Wrangler Cargo Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jeep wrangler cargo mat11K/yr
  • jeep wrangler trunk mat7K/yr
  • jeep cargo mat8K/yr
  • jeep trunk mat5K/yr
  • jeep wrangler cargo liner5K/yr
  • jeep jl cargo mat4K/yr

Reviews and returns

What reviews say buyers love and hate about Jeep Wrangler Cargo Mat

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Smell”
6.2%of orders come back
“Strong odor”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Jeep Wrangler Cargo Mat questions

Answered from the same tracked data.