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Hyundai Santa Fe

Fail

Buyers convert on only 0.8% of searches, so Hyundai Santa Fe is a Fail.

Flapen Score
48
48 / 100
Ranks 3,828 of 7,287 Automotive niches · −1 vs the category median of 49
Market size
$89K/yr311K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
32%top-5 click share · 50 brands · 67 sellers

Flapen Score

Hyundai Santa Fe against its category

The dotted line is the Automotive average. Past it, Hyundai Santa Fe is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hyundai Santa Fe market on Amazon at a glance

Shoppers on Amazon United States searched for Hyundai Santa Fe 311K times last year and spent an estimated $89K. The top 5 brands take 38% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
311K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
0.8%
Market size, estimated
$89Ka year
Peak month
January2.8× the quietest month
Top search term
2025 hyundai santa fe accessories63K searches a year

02 · Price

A sale here is worth $36.11.

Listings sell for $36.11 on average, from $4.76 to $210.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $36.11 that is $0 to $4K a year per listing.

Average price
$36.11inside the $15 to $100 sweet spot
Price range
$4.76–$210.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #556 within Body & Trim. It carries 3,256 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
11.6%
Average rank
#556in Body & Trim
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
3,256per listing
Listings tracked
68

04 · Newcomers

7 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
7Amazon's first-year sales bar
Average brand age
28 months

Products

Top Hyundai Santa Fe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

50 falling

Sellers

67

Top-5 brand share

38%

Top 20: 79%

Top-5 click share

32%

Top 20: 66%

Open market

56%

  • Brand 110%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Hyundai Santa Fe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.8×

Search terms

Top Hyundai Santa Fe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2025 hyundai santa fe accessories63K/yr
  • hyundai santa fe 2025 accessories103K/yr
  • 2024 hyundai santa fe accessories26K/yr
  • hyundai santa fe accessories29K/yr
  • hyundai santa fe 2024 accessories16K/yr
  • santa fe 2025 accessories30K/yr
  • 2025 santa fe accessories21K/yr
  • 2024 santa fe accessories9K/yr
  • santa fe 2024 accessories6K/yr
  • santa fe 20253K/yr

Reviews and returns

What reviews say buyers love and hate about Hyundai Santa Fe

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
3.3%of orders come back
“Too big”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hyundai Santa Fe questions

Answered from the same tracked data.