Is hyundai kona floor mats profitable to sell on Amazon United States?

The niche generates $11K/yr across 23 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Skip it (34/100).

How competitive is the hyundai kona floor mats niche?

15 brands and 26 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in hyundai kona floor mats?

Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 4.5%.

When does demand for hyundai kona floor mats peak?

Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the hyundai kona floor mats niche?

Listings span $19.51–$120.89; the average listing price is $82.93 (sweet spot $15–$100). The average incumbent carries 6,368 reviews — the moat a new listing must climb.

hyundai kona floor mats

Skip it

A small market ($11K/yr) — this niche doesn't clear our bar today.

Avg price

Great$82.93

avg listing price — sweet spot $15–$100

Price range

Great$19.51–$120.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,368

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-29.0%

90-day search growth — must beat 0% to launch

Market size

Bad$11K

$11K/yr · 10K searches

Signals High Price Out of Stock

According to Flapen's Amazon United States niche tracking, hyundai kona floor mats is a $11K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 34/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

hyundai kona floor mats market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $21K–$41K; units × avg price
Conversion rate: 1.3%
Avg BSR: #353
Page quality: 0%
Prime: 96%
Sponsored: 96%
Out of stock: 12.1%
Avg brand age: 29 months
Avg seller age: 220 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

33%

HAFIDI27%
LUMWAY10%
CARTIST9%
CreekT8%
Mixsuper6%
AUXKO6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.0% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top hyundai kona floor mats search terms

hyundai kona floor mats6K/yr -35.5%1.9% conv.
2024 hyundai kona floor mats3K/yr -19.1%5.3% conv.
2021 hyundai kona floor mats1K/yr -14.2%0.7% conv.

All search terms

Top hyundai kona floor mats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HAFIDI All Weather Car Floor Mats & Cargo Liner Set for Hyundai Kona 2024 2025 2026 (Not for EV) Custom Fit Floor Liners Accessories - Black

HAFIDI$104.934.8★2,176 rev

LUMWAY Floor Mats for 2024-2026 Hyundai Kona Gas TPE All Weather Durable Floor Liners Door Sill Guards for Hyundai Kona Accessories

LUMWAY$59.635.0★7 rev

HAFIDI All Weather Car Floor Mats & Cargo Liner Set for Hyundai Kona 2018-2023/ Kona N 2022-2023 (No Electric Models) Custom Fit Accessories - Black

HAFIDI$106.454.8★2,176 rev

Cartist Floor Mats for Hyundai Kona 2024 2025 2026 (No Electric Model) Limited | N Line | SE | SEL All Weather Cargo Liner for Kona Accessories Heavy Duty Car Mats Car Accessories

CARTIST$97.044.5★596 rev

Motor Trend FlexTough Floor Mats for Cars Black Deep Dish All-Weather Car Mats Waterproof Trim-to Fit Automotive Floor Mats for Cars Trucks SUV Universal Floor Liner Car Accessories

Motor Trend$33.754.3★125,528 rev

Newest

by launch date

LUMWAY Floor Mats for 2024-2026 Hyundai Kona Gas TPE All Weather Durable Floor Liners Door Sill Guards for Hyundai Kona Accessories

LUMWAY$59.637 rev

3mo ago

Mixsuper$92.66397 rev

4mo ago

NQOQN Custom Fit Floor Mats for Hyundai Kona 2024-2025 2026 (No for EV) All Weather TPE Floor Liners with Trunk Mat & Backrest Protectors Odorless Full Set Interior Accessories

NQOQN$114.6958 rev

5mo ago

Bingoliner Floor Mats for Hyundai Kona Floor Mats 2024-2025 2026(No for EV) Trunk Mat and Backrest Mat All Weather TPE Protector for Hyundai Kona Accessories

Bingoliner$120.89268 rev

5mo ago

Floor Mats & Cargo Liner for 2018-2023 Hyundai Kona (No for EV) & Kona N 2022 2023 All Weather Custom Fit Car Mats Accessories High Edges Anti-Slip TPE Liners for Kona | Front & 2nd Row & Trunk Mat

Vehiwell$89.43122 rev

7mo ago

What buyers say about hyundai kona floor mats

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall36%

“Fits like a glove”

Quality-Overall16%

“EXCELLENT QUALITY”

Value For Money12%

“Excellent value”

Ease Of Cleaning4%

“Easy to wash”

Advertised Vs Actual Product4%

“As advertised”

Durability3%

“Very durable”

Material Quality3%

“good strong material heavy”

Thickness2%

“The mats are good quality, theyre thick and they really do look nice”

Assembly/Installation2%

“Easy install”

Strength2%

“Strong and good”

What buyers complain about

Size-Overall32%

“Do not fit”

Smell14%

“Bad chemical smell”

Quality-Overall9%

“Cheaply made”

Compatibility-Overall7%

“Do not fit”

Grip3%

“not staying in place”

Value For Money2%

“not worth the money”

Advertised Vs Actual Product2%

“Misleading product description”

Flatness2%

“They will not even lay flat”

Material Quality2%

“Not Good Quality Material”

Thickness2%

“The material itself is pretty thick”

Top return reasons

Size-Overall69%

Compatibility-Overall9%

Material Quality4%

Advertised Vs Actual Product3%

Quality-Overall2%

Value For Money2%

Smell1%

Thin1%

Width1%

Color1%

Common questions

Is hyundai kona floor mats profitable to sell on Amazon United States?: The niche generates $11K/yr across 23 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Skip it (34/100).
How competitive is the hyundai kona floor mats niche?: 15 brands and 26 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in hyundai kona floor mats?: Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 4.5%.
When does demand for hyundai kona floor mats peak?: Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the hyundai kona floor mats niche?: Listings span $19.51–$120.89; the average listing price is $82.93 (sweet spot $15–$100). The average incumbent carries 6,368 reviews — the moat a new listing must climb.