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Hyundai Kona

Maybe

The top 5 brands take only 29% of clicks. But buyers convert on only 0.8% of searches, so Hyundai Kona is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 7,287 Automotive niches · +1 vs the category median of 49
Market size
$63K/yr227K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
22%top-5 click share · 68 brands · 108 sellers

Flapen Score

Hyundai Kona against its category

The dotted line is the Automotive average. Past it, Hyundai Kona is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hyundai Kona market on Amazon at a glance

Shoppers on Amazon United States searched for Hyundai Kona 227K times last year and spent an estimated $63K. The top 5 brands take 29% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
0.8%
Market size, estimated
$63Ka year
Peak month
August2.9× the quietest month
Top search term
hyundai kona accessories31K searches a year

02 · Price

A sale here is worth $34.72.

Listings sell for $34.72 on average, from $4.76 to $131.05. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $34.72 that is $0 to $3K a year per listing.

Average price
$34.72inside the $15 to $100 sweet spot
Price range
$4.76–$131.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #1,432 within Body & Trim. It carries 6,425 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
99%
Out of stock, average day
6.5%
Average rank
#1,432in Body & Trim
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
6,425per listing
Listings tracked
84

04 · Newcomers

5 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
5Amazon's first-year sales bar
Average brand age
31 months

Products

Top Hyundai Kona products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.

$0$1K$3K$4K$5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

68 falling

Sellers

108

Est. top-5 brand share

29%

Top 20: 65%

Est. top-5 click share

22%

Top 20: 57%

Open market

67%

  • CDEFG8%
  • Maxby7%
  • SHAOHAO5%
  • CARTIST5%
  • Stacool5%
  • Kyhodsgn4%

Demand

Hyundai Kona search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.9×

Search terms

Top Hyundai Kona search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hyundai kona accessories31K/yr
  • hyundai kona 2025 accessories42K/yr
  • hyundai kona 2024 accessories22K/yr
  • 2024 hyundai kona accessories16K/yr
  • 2025 hyundai kona accessories17K/yr
  • hyundai kona 2023 accessories11K/yr
  • hyundai kona 2022 accessories8K/yr
  • hyundai kona 2021 accessories5K/yr
  • hyundai kona73K/yr
  • hyundai kona 20241K/yr

Reviews and returns

What reviews say buyers love and hate about Hyundai Kona

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
3.0%of orders come back
“DOES NOT FIT”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hyundai Kona questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data