Is hushmat profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 7 tracked products. 90-day search growth is +2.6%. Flapen's verdict: Skip it (43/100).

How competitive is the hushmat niche?

4 brands and 47 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hushmat?

Top complaints mined from reviews: Smell, Quality-Overall, Noise Level. The return rate is 1.5%.

When does demand for hushmat peak?

Demand peaks in Jan–Feb–Mar–Apr–May–Jun; the busiest month runs 10.7× the quietest.

What does it cost to enter the hushmat niche?

Listings span $29.82–$226.13; the average listing price is $81.20 (sweet spot $15–$100). The average incumbent carries 16,116 reviews — the moat a new listing must climb.

hushmat

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Great$1.5M

$1.5M/yr · 284K searches

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great$81.20

avg listing price — sweet spot $15–$100

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Price range

Okay$29.82–$226.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+2.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad16,116.29

avg incumbent reviews — the moat a new listing must climb

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, hushmat is a $1.5M/yr Amazon United States market (284K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Verdict: Skip it — 43/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

hushmat market data

Units sold / yr: 20K–25K; avg 2,000–2,500/product
Revenue / yr: $1.6M–$2.0M; units × avg price
Conversion rate: 6.7%
Avg BSR: #35
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 1.5%
Avg brand age: 52 months
Avg seller age: 192 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

KILMAT82%
Noico Solutions8%
CUKWUYBY6%
HushMat4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 10.7×

Open Trend

Top hushmat search terms

kilmat67K/yr +7.4%5.7% conv.
kilmat sound deadener57K/yr -9.6%5.9% conv.
killmatt sound deadening25K/yr -1.7%7.1% conv.
killmat23K/yr -7.3%4.2% conv.
noico sound deadening16K/yr +4.2%2.8% conv.
kilmat 80 mil15K/yr +26.9%7.8% conv.
kilmat-deadening-automotive-insulation-dampening9K/yr +31.8%0.1% conv.
kill mat sound deadening12K/yr +3.5%6.2% conv.
hushmat10K/yr +5.3%1.6% conv.
kill mat8K/yr -24.6%4.9% conv.

All search terms

Top hushmat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KILMAT 80 Mil (2 mm) 36 Sqft (3.4 Sqm) Car Sound Deadening Mat Alubutyl Automotive Sound Deadener Audio Noise Insulation and Dampening

KILMAT$71.564.8★26,299 rev

KILMAT 50 mil 50 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening

KILMAT$69.904.8★26,299 rev

KILMAT 80 mil 18 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening

KILMAT$39.924.8★26,299 rev

Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)

CUKWUYBY$51.634.6★366 rev

Noico Pro 80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening

Noico Solutions$29.824.7★16,717 rev

Newest

by launch date

CUKWUYBY$51.63366 rev

1y ago

KILMAT 80 mil 18 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening

KILMAT$39.9226,299 rev

6y ago

KILMAT 80 Mil (2 mm) 36 Sqft (3.4 Sqm) Car Sound Deadening Mat Alubutyl Automotive Sound Deadener Audio Noise Insulation and Dampening

KILMAT$71.5626,299 rev

8y ago

KILMAT 50 mil 50 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening

KILMAT$69.9026,299 rev

8y ago

Noico Pro 80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening

Noico Solutions$29.8216,717 rev

9y ago

What buyers say about hushmat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Affordable quality product”

Assembly/Installation11%

“Easy installation”

Ease Of Use11%

“Easy to use”

Value For Money7%

“Really good product for the price”

Adhesion/Stickiness7%

“Seems to have good adhesive”

Advertised Vs Actual Product7%

“Product as described”

Audio Quality6%

“They sound so much better”

Efficiency6%

“A Must Have For Car Restorations”

Noise Level4%

“Car is super quiet now”

Design-Overall2%

“Well designed”

What buyers complain about

Smell10%

“Horrible smell”

Quality-Overall9%

“Don't recommend, cheap for a reason”

Noise Level9%

“I have a loud exhaust”

Thickness9%

“Thicker”

Adhesion/Stickiness8%

“Extremely sticky, and not just the adhesive”

Audio Quality5%

“Sound deaf”

Ease Of Cleaning4%

“Its thin and cheap and gets black gooey tar all over everything including your fingers very hard to clean off save yourself the trouble”

Value For Money3%

“Overrated and overpriced”

Advertised Vs Actual Product2%

“It didnt jsut meet the description”

Weight Heavy2%

“I have to say the box was a lot heavier than I thought it would be”

Top return reasons

Thin12%

Size-Overall10%

Adhesion/Stickiness9%

Assembly/Installation9%

Material Quality9%

Defective Material/Parts5%