Skip to content
60

hood struts

Worth a look

Shows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 71Growth 12Conversion 59Competition 95Returns 70Price range 71Avg price 94Brand share 76Review moat 46Quality gap 23

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Great$22.63

avg listing price — sweet spot $15–$100

Brand share

Great59%

top-5 brand share — no brand owns this niche

Market size

Good$749K

$749K/yr · 656K searches

Price range

Good$5.41–$125.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,908.76

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-26.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, hood struts is a $749K/yr Amazon United States market (656K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Mar. Verdict: Worth a look — 60/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

hood struts market data

Units sold / yr
30K–40K
avg 100–250/product
Revenue / yr
$679K–$905K
units × avg price
Conversion rate
5.1%
Avg BSR
#421
Page quality
0%
Prime
99%
Sponsored
97%
Out of stock
1.3%
Avg brand age
40 months
Avg seller age
177 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

43

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

19%

Top 20: 43%

Open market

37%

  • AiYiGu20%
  • A-Premium16%
  • ARANA12%
  • ECCPP5%
  • ecocstm5%
  • Aeagle4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.3% search growth over the last 90 days.
15K10KSepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.6×

Top hood struts search terms

  • hood struts280K/yr
  • hood strut51K/yr
  • hood shocks57K/yr
  • hood lift support52K/yr
  • automotive replacement shock lift supports36K/yr
  • lift support strut23K/yr
  • hood struts for my car14K/yr
  • lift support22K/yr
  • hood support struts15K/yr
  • hood shocks for my car14K/yr
All search terms

Top hood struts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$15K4%$30K6%$45K8%$60K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about hood struts

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation23%

“Fast install”

Size-Overall22%

“Fit like a glove”

Quality-Overall12%

“The build quality feels solid”

Value For Money8%

“Great value”

Advertised Vs Actual Product7%

“Just as described”

Efficiency6%

“Works perfectly”

Strength4%

“Super easy install, and sturdy”

Ease Of Use4%

“Easy on and work as they should”

Durability2%

“Still working good”

Shock Absorption2%

“very nice shocks easy to install nicely packed good price”

What buyers complain about

Size-Overall17%

“To short”

Instructions/User Manual/Troubleshooting7%

“Instructions are unclear”

Assembly/Installation6%

“No way of installing”

Quality-Overall6%

“Quality control has slipped”

Compatibility-Overall5%

“does not fit my ford explorer”

Durability5%

“Broke after 4 months”

Functionality-Overall4%

“They are working barely”

Advertised Vs Actual Product4%

“The item Looks nothing like the Pictures”

Mounting3%

“I have no mounting brackets for them to go into”

Strength2%

“Not strong enough”

Top return reasons

Size-Overall48%
Compatibility-Overall9%
Defective Material/Parts6%
Functionality-Overall5%
Advertised Vs Actual Product4%
Mechanism Issues2%
Assembly/Installation2%
Mounting2%
Add-Ons/Attachments2%
Value For Money2%

Common questions

Is hood struts profitable to sell on Amazon United States?
The niche generates $749K/yr across 152 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -26.3%. Flapen's verdict: Worth a look (60/100).
How competitive is the hood struts niche?
35 brands and 43 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in hood struts?
Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Assembly/Installation. The return rate is 2.2%.
When does demand for hood struts peak?
Demand peaks in Mar; the busiest month runs 1.6× the quietest.
What does it cost to enter the hood struts niche?
Listings span $5.41–$125.09; the average listing price is $22.63 (sweet spot $15–$100). The average incumbent carries 1,909 reviews — the moat a new listing must climb.