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Hood Latch

Maybe

The top 5 products take only 16% of clicks. But demand is soft, at -9.5% this quarter, so Hood Latch is a Maybe.

Flapen Score
62
62 / 100
Top 6% of 7,287 Automotive niches · +13 vs the category median of 49
Market size
$162K/yr206K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
16%top-5 click share · 96 brands · 170 sellers

Flapen Score

Hood Latch against its category

The dotted line is the Automotive average. Past it, Hood Latch is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hood Latch market on Amazon at a glance

Shoppers on Amazon United States searched for Hood Latch 206K times last year and spent an estimated $162K. The top 5 brands take 36% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
3.1%
Market size, estimated
$162Ka year
Peak month
August1.3× the quietest month
Top search term
hood latch132K searches a year

02 · Price

A sale here is worth $25.65.

Listings sell for $25.65 on average, from $5.74 to $79.86. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $25.65 that is $0 to $3K a year per listing.

Average price
$25.65inside the $15 to $100 sweet spot
Price range
$5.74–$79.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #2,324 within Hood Scoops & Vents. It carries 226 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
2.8%
Average rank
#2,324in Hood Scoops & Vents
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
226per listing
Listings tracked
203

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Hood Latch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

96 falling

Sellers

170

Top-5 brand share

36%

Top 20: 68%

Top-5 click share

16%

Top 20: 39%

Open market

61%

  • Brand 115%
  • Brand 26%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Hood Latch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Hood Latch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hood latch132K/yr
  • hood latch assembly43K/yr
  • hood latches15K/yr
  • hood lock9K/yr
  • hood latch kit6K/yr

Reviews and returns

What reviews say buyers love and hate about Hood Latch

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Quality-Overall”
2.6%of orders come back
“Not OE quality”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hood Latch questions

Answered from the same tracked data.