Hone

Shoppers searched for this 585K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $467K a year.

Searches, last 12 months

585K

Growth, 90 days vs prior 90

-18.3%

Conversion, latest week

2.2%

Market size, estimated

$467Ka year

Peak month

January1.6× the quietest month

Top search term

hone365K searches a year

Listings sell for $36.98 on average, from $9.53 to $178.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $36.98 that is $9K to $18K a year per listing.

Average price

$36.98inside the $15 to $100 sweet spot

Price range

$9.53–$178.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$9K–$18K

Returns

2.3%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #45 within Brake Tools. It carries 309 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#45in Brake Tools

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

309per listing

Listings tracked

31

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months