Is honda wheel lock key profitable to sell on Amazon United States?

The niche generates $237K/yr across 50 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Skip it (45/100).

How competitive is the honda wheel lock key niche?

20 brands and 144 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in honda wheel lock key?

Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Rusts/Corrodes. The return rate is 7.3% — above our launch gate.

When does demand for honda wheel lock key peak?

Demand peaks in Aug; the busiest month runs 1.5× the quietest.

What does it cost to enter the honda wheel lock key niche?

Listings span $9.95–$487.52; the average listing price is $35.95 (sweet spot $15–$100). The average incumbent carries 1,917 reviews — the moat a new listing must climb.

honda wheel lock key

Skip it

High returns (7.3%) — this niche doesn't clear our bar today.

Avg price

Incredible$35.95

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,916.64

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$237K

$237K/yr · 386K searches

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Growth

Okay+5.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Price range

Bad$9.95–$487.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad7.3%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, honda wheel lock key is a $237K/yr Amazon United States market (386K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug. Verdict: Skip it — 45/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

honda wheel lock key market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $216K–$288K; units × avg price
Conversion rate: 1.7%
Avg BSR: #161
Page quality: 0%
Prime: 96%
Sponsored: 42%
Out of stock: 0.2%
Avg brand age: 43 months
Avg seller age: 167 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

20 rising

Sellers

144

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

34%

Top 20: 76%

Open market

18%

McGard45%
Dorman14%
White Knight9%
Wheel Accessories Parts7%
HZEL5%
Rimgard4%
Open — no brand owns it (14 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.5×

Open Trend

Top honda wheel lock key search terms

wheel locks119K/yr -3.9%1.1% conv.
wheel locks lug nuts60K/yr +62.4%1.4% conv.
locking lug nuts72K/yr +12.4%1.3% conv.
lug nut lock16K/yr +10.0%1.4% conv.
advanced wheel locks17K/yr -20.1%0.3% conv.
wheel lock set13K/yr +7.6%1.6% conv.
lock lug nuts11K/yr +9.1%1.2% conv.
wheel lock lug nuts10K/yr +0.1%0.7% conv.
lock nuts for wheels9K/yr -0.4%0.9% conv.
wheel lock nut7K/yr -28.7%1.1% conv.

All search terms

Top honda wheel lock key products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

McGard 24157 Chrome Wheel Lock Set Cone Seat M12x1.5 Thread 13/16 Key Hex

McGard$24.964.4★10,903 rev

McGard 24137 Chrome Cone Seat Wheel Locks (M12 x 1.5 Thread Size) - Set of 4

McGard$25.574.7★2,035 rev

McGard 24216 Black Cone Seat Wheel Locks (M14X1.5 Thread Size) - Set of 4 w/Key

McGard$39.434.6★1,836 rev

Dorman 712-228 Wheel Nut Lock Chrome Acorn Set 1/2-20 Compatible with Select Models 4 Pack

Dorman$12.154.7★238 rev

McGard 24210 Chrome Cone Seat Wheel Locks (M14 x 1.5 Thread Size) - Set of 4

McGard$27.534.6★3,034 rev

Newest

by launch date

Rimgard Wheel Lock for Honda Accord & Honda Civic OEM Wheels My 2025-2026 Set of 4

Rimgard$487.526 rev

3mo ago

SWPHRT 5PCS M12 x 1.5 Car Wheel Lock Lug Nut Set 4PCS Vehicle Tire Lock and 1PC Key 00276-00900 Anti-Theft Wheel Locking Lug Nut Set Compatible with Matrix Avalon ES 300 CT200h

SWPHRT$17.5034 rev

8mo ago

HZEL Car M12 x 1.5 Wheel Lock Lug Nut Set Anti-Theft Chrome 4PCS Cone Seat Tire Locking Nut Kit with 1 Key OEM#00276-00900 Automotive Replacement Compatible with Celica ES330 ES350

HZEL$15.1765 rev

10mo ago

Wheel Accessories Parts 4 Locks + Key M14x1.50 14x1.50 Thread Closed End Bulge 1.90 Long Wheel Lock Chrome Dual Hex Key 13/16 and 3/4 Hex Fits Silverado Sierra 1500 | Ford F150 | RAM 1500

Wheel Accessories Parts$15.22746 rev

5y ago

Tevlaphee Universal Wheel Lock Heavy Duty Security Trailer Wheel Lock Anti Theft Wheel Locks for Cars SUV Camper Motorcycle Trailer Great Deterrent Bright Color with 3 Keys (Red-Yellow)

Tevlaphee$29.346,406 rev

5y ago

What buyers say about honda wheel lock key

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“The build quality is excellent”

Size-Overall18%

“These fit and look secure”

Value For Money8%

“Good for the price”

Advertised Vs Actual Product8%

“exactly as advertised”

Ease Of Use7%

“Easy to use”

Locking Mechanism6%

“This wheel lock really does the job”

Assembly/Installation5%

“Good installation,nice color”

Efficiency4%

“And does its job well”

Strength4%

“Well built”

Security3%

“Great security”

What buyers complain about

Size-Overall21%

“Too short”

Compatibility-Overall11%

“DOES NOT FIT”

Rusts/Corrodes10%

“they are now starting to rust”

Quality-Overall7%

“Low quality”

Functionality-Overall5%

“DID NOT WORK”

Locking Mechanism4%

“lock broke”

Ease Of Use4%

“Hard to use”

Value For Money4%

“they mark them up to ridiculously high prices”

Advertised Vs Actual Product3%

“Doesn't fit the description”

Thickness3%

“Looks thin”

Top return reasons

Size-Overall51%

Compatibility-Overall13%

Advertised Vs Actual Product7%

Wheel Quality4%

Functionality-Overall4%

Locking Mechanism4%

Defective Material/Parts3%

Value For Money2%

Color2%

Mechanism Issues2%

Common questions

Is honda wheel lock key profitable to sell on Amazon United States?: The niche generates $237K/yr across 50 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Skip it (45/100).
How competitive is the honda wheel lock key niche?: 20 brands and 144 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in honda wheel lock key?: Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Rusts/Corrodes. The return rate is 7.3% — above our launch gate.
When does demand for honda wheel lock key peak?: Demand peaks in Aug; the busiest month runs 1.5× the quietest.
What does it cost to enter the honda wheel lock key niche?: Listings span $9.95–$487.52; the average listing price is $35.95 (sweet spot $15–$100). The average incumbent carries 1,917 reviews — the moat a new listing must climb.