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Honda Transmission Fluid

Fail

The top 5 brands take 100% of clicks, so Honda Transmission Fluid is a Fail.

Flapen Score
46
46 / 100
Ranks 4,486 of 7,287 Automotive niches · −3 vs the category median of 49
Market size
$1.3M/yr363K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
80%top-5 click share · 5 brands · 40 sellers

Flapen Score

Honda Transmission Fluid against its category

The dotted line is the Automotive average. Past it, Honda Transmission Fluid is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honda Transmission Fluid market on Amazon at a glance

Shoppers on Amazon United States searched for Honda Transmission Fluid 363K times last year and spent an estimated $1.3M. All 5 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
363K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
6.8%
Market size, estimated
$1.3Ma year
Peak month
March1.4× the quietest month
Top search term
honda transmission fluid130K searches a year

02 · Price

A sale here is worth $51.94.

Listings sell for $51.94 on average, from $24.49 to $115.53. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $51.94 that is $156K to $208K a year per listing.

Average price
$51.94inside the $15 to $100 sweet spot
Price range
$24.49–$115.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
$156K–$208K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #65 within Oils & Fluids. It carries 2,836 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#65in Oils & Fluids
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
2,836per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Honda Transmission Fluid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 53%

Demand

Honda Transmission Fluid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Honda Transmission Fluid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • honda transmission fluid130K/yr
  • honda atf dw-163K/yr
  • atf dw-1 honda transmission fluid22K/yr
  • honda dw1 transmission fluid21K/yr
  • honda atf16K/yr
  • atf dw112K/yr
  • honda transmission fluid atf-dw114K/yr
  • dw1 transmission fluid honda10K/yr
  • honda automatic transmission fluid11K/yr
  • honda crv transmission fluid7K/yr

Reviews and returns

What reviews say buyers love and hate about Honda Transmission Fluid

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Value For Money”
17%of negative reviews mention “Lubrication”
1.6%of orders come back
“Bad oil”
A buyer, on “Lubrication”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Honda Transmission Fluid questions

Answered from the same tracked data.