honda transmission fluid
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$51.94avg listing price — sweet spot $15–$100
Market size
Great$1.3M$1.3M/yr · 363K searches
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great$24.49–$115.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,835.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, honda transmission fluid is a $1.3M/yr Amazon United States market (363K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
honda transmission fluid market data
- Units sold / yr
- 25K–30K
- avg 3,000–4,000/product
- Revenue / yr
- $1.3M–$1.6M
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #65
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 20%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
40
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Honda81%
- eEuroparts7%
- Idemitsu5%
- Valvoline4%
- Alpaca3%
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -0.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top honda transmission fluid search terms
- honda transmission fluid130K/yr
- honda atf dw-163K/yr
- atf dw-1 honda transmission fluid22K/yr
- honda dw1 transmission fluid21K/yr
- honda atf16K/yr
- atf dw112K/yr
- honda transmission fluid atf-dw114K/yr
- dw1 transmission fluid honda10K/yr
- honda automatic transmission fluid11K/yr
- honda crv transmission fluid7K/yr
Top honda transmission fluid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Honda FBA_08200-9008 08200-9008 Automatic Transmission Fluid 4 Pack 1 US QT /946 ML
Honda$44.174.8★11,679 rev
Honda - 08200-9008 DW-1 Automatic Transmission Fluid 1 quart Pack of 12
Honda$115.534.7★1,630 rev
Honda Genuine ATF DW-1 Automatic Transmission Fluid (4 Quarts) + 18 mm Drain Plug Washer (90471-PX4-000)
Honda$45.925.0★39 rev
Genuine OEM Automatic Transmission Fluid DW-1 3 Quarts (3x1 Qt) For Acura
eEuroparts$37.674.7★68 rev
Honda 08200-9008 DW1 Automatic Transmission Fluid ATF -1 Quart 6pack
Honda$58.904.7★1,658 rev
Newest
by launch date
Honda 08200-HCF2 HCF-2 Transmission Fluid (1 Quart) (5)
Honda$71.48192 rev
Honda Genuine ATF DW-1 Automatic Transmission Fluid (4 Quarts) + 18 mm Drain Plug Washer (90471-PX4-000)
Honda$45.9239 rev
Genuine OEM Automatic Transmission Fluid DW-1 3 Quarts (3x1 Qt) For Acura
eEuroparts$37.6768 rev
Genuine OEM Automatic Transmission Fluid DW-1 4 Quarts (4x1 Qt) For Honda
Alpaca$49.5265 rev
Idemitsu ATF Type H-Plus Automatic Transmission Fluid for Honda Acura - 5QT
Idemitsu$46.75841 rev
Trending
90-day click momentumHonda 08200-HCF2 HCF-2 Transmission Fluid (1 Quart) (5)
Honda$71.484.8★
Honda Genuine ATF DW-1 Automatic Transmission Fluid (4 Quarts) + 18 mm Drain Plug Washer (90471-PX4-000)
Honda$45.925.0★
Genuine OEM Automatic Transmission Fluid DW-1 3 Quarts (3x1 Qt) For Acura
eEuroparts$37.674.7★
Idemitsu ATF Type H-Plus Automatic Transmission Fluid for Honda Acura - 5QT
Idemitsu$46.754.8★
Honda - 08200-9008 DW-1 Automatic Transmission Fluid 1 quart Pack of 12
Honda$115.534.7★
What buyers say about honda transmission fluid
What buyers praise and complain about, mined from review topics.What buyers love
“Fair price”
“Good Quality”
“As Advertised”
“It works on a number of different brands”
“Work great just the oil for my vehicle”
“It's what my 2013 Fit needs”
“Quick and easy”
“delivered with no leaks”
“Very durable”
“the car runs smooth after using it”
What buyers complain about
“Bad oil”
“you can find cheaper options online”
“After my transmission rebuild transmission oil started leaking”
“Does not work well for Honda”
“damage and extra cost from low quality product”
“High mileage at fluid”
“there is no such thing as a 'lifetime' ATF fluid or brake fluid or coolant”
“didnt fix it”
“False advertisement”
“Amazon was not reliable for their recomendation in this case to fit my transmission”
Top return reasons
Common questions
- Is honda transmission fluid profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the honda transmission fluid niche?
- 5 brands and 40 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in honda transmission fluid?
- Top complaints mined from reviews: Lubrication, Value For Money, Leak-Proof. The return rate is 1.6%.
- When does demand for honda transmission fluid peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the honda transmission fluid niche?
- Listings span $24.49–$115.53; the average listing price is $51.94 (sweet spot $15–$100). The average incumbent carries 2,836 reviews — the moat a new listing must climb.