Is honda touch up paint profitable to sell on Amazon United States?

The niche generates $76K/yr across 23 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +25.8%. Flapen's verdict: Worth a look (56/100).

How competitive is the honda touch up paint niche?

18 brands and 52 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in honda touch up paint?

Top complaints mined from reviews: Paint Quality, Color, Thickness. The return rate is 3.1%.

When does demand for honda touch up paint peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 4.2× the quietest.

What does it cost to enter the honda touch up paint niche?

Listings span $11.35–$97.04; the average listing price is $24.14 (sweet spot $15–$100). The average incumbent carries 2,302 reviews — the moat a new listing must climb.

honda touch up paint

Worth a look

Shows a sweet-spot price point ($24.14 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$24.14

avg listing price — sweet spot $15–$100

Price range

Great$11.35–$97.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Growth

Good+25.8%

90-day search growth — must beat 0% to launch

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,301.57

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$76K

$76K/yr · 34K searches

According to Flapen's Amazon United States niche tracking, honda touch up paint is a $76K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 56/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

honda touch up paint market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $60K–$72K; units × avg price
Conversion rate: 9.4%
Avg BSR: #200
Page quality: 0%
Prime: 87%
Sponsored: 74%
Out of stock: 1.1%
Avg brand age: 33 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

21%

Honda30%
SNSIR15%
Artbreath11%
SYOAUTO11%
XNA7%
PARTS4EV5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +25.8% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.2×

Open Trend

Top honda touch up paint search terms

nh883p5K/yr +61.0%6.9% conv.
honda pearl white touch up paint7K/yr +31.2%6.8% conv.
honda white touch up paint4K/yr +30.5%6.5% conv.
platinum white pearl honda paint6K/yr +2.4%7.1% conv.
honda platinum white pearl touch up paint4K/yr +40.8%8.8% conv.
honda white pearl touch up paint3K/yr +48.2%9.3% conv.
nh883p touch up paint4K/yr -22.2%10.3% conv.

All search terms

Top honda touch up paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Genuine Honda Paint *NH883P*

Honda$22.334.2★379 rev

Platinum White Pearl(NH-883P) Touch Up Paint Compatible with Honda Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches

SNSIR$13.663.3★70 rev

Platinum White Pearl(NH-883P) Touch Up Paint for Honda-Exact MatchChips and Nicks Car Paint Scratch Repair Kit Automotive Paint Pen for CR-V/CIVIC/Accord/HR-V/Pilot/Odyssey/Ridgeline/Passport

Artbreath$15.274.1★212 rev

SYOAUTO Platinum White Pearl NH883P Touch Up Paint Fit for Honda Cars Auto Touch up Paint Scratch Repair Pen Brush and Tip 2 in 1 Platinum White Pearl NH883P

SYOAUTO$12.874.2★1,260 rev

Honda Genuine 08703-NH624PAH-A1 Premium White Pearl Touch-Up Paint Pen (.44 fl oz Paint Code: NH624P)

Honda$19.254.2★314 rev

Newest

by launch date

Car Touch up Paint(NH-883P Platinum White Pearl) Compatible with Honda Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches

SNSIR$12.82142 rev

2mo ago

Platinum White Pearl (NH-883P) Touch Up Paint for Honda 2-in-1 Car Scratch Repair Pen for Rock Chips Door Scratches & Paint Nicks Exact Color Match Quick Dry DIY Fix for Civic Accord CR-V

Hxinzhenn$13.9720 rev

3mo ago

Platinum White Pearl (NH-883P) Touch Up Paint Pen Compatible with Honda - Exact Color Match 2-in-1 Brush & Pen Car Paint Scratch Repair Kit for CRV/CIVIC/Accord/HRV/Pilot/Odyssey

CHEFANIX$13.0732 rev

4mo ago

Platinum White Pearl NH-883P for Honda Touch Up Paint Kit[2K Clear Coat Included] Exact Color Match Touch Up Paint for Chip and Scratch Repair

BIOOICH$18.7272 rev

4mo ago

NH-883P Platinum White Pearl Touch Up Paint for Honda Match Car Paint Scratch Repair kit 2 in 1 Scratch Remover Pen with Color-Matched Rapid Drying of Paint Coating

Treesiche$13.8491 rev

8mo ago

What buyers say about honda touch up paint

What buyers praise and complain about, mined from review topics.

What buyers love

Color21%

“Color looks to be accurate”

Paint Quality17%

“This touch-up paint worked perfectly for my car”

Ease Of Use10%

“Easy to Use”

Value For Money8%

“Good value for the money”

Quality-Overall6%

“Great coverage — Filled in several door dings and stone chips from highway driving”

Advertised Vs Actual Product5%

“As advertised”

Scratch Resistance4%

“it covers up the scratches pretty well”

Efficiency2%

“Outcome was good”

Size-Overall2%

“Matched Perfectly”

Spray/Flow2%

“It's spraying just fine”

What buyers complain about

Paint Quality25%

“The paint was awful”

Color24%

“Color doesnt match”

Thickness5%

“Very thin”

Quality-Overall5%

“not impressed with quality and applicator”

Functionality-Overall4%

“Didn't Work”

Size-Overall3%

“*Cans may be smaller than they appear in pictures”

Compatibility-Overall2%

“Did not match my Honda CRV at all”

Ease Of Use2%

“Couldn't get it off”

Adhesion/Stickiness2%

“Paint didnt stick”

Spray/Flow2%

“Ca n didn't spray”

Top return reasons

Color36%

Paint Quality34%

Display Colors9%

Functionality-Overall6%

Advertised Vs Actual Product4%

Value For Money2%

Size-Overall1%

Compatibility-Overall1%

Quality-Overall1%

Scratch Resistance1%

Common questions

Is honda touch up paint profitable to sell on Amazon United States?: The niche generates $76K/yr across 23 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +25.8%. Flapen's verdict: Worth a look (56/100).
How competitive is the honda touch up paint niche?: 18 brands and 52 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in honda touch up paint?: Top complaints mined from reviews: Paint Quality, Color, Thickness. The return rate is 3.1%.
When does demand for honda touch up paint peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 4.2× the quietest.
What does it cost to enter the honda touch up paint niche?: Listings span $11.35–$97.04; the average listing price is $24.14 (sweet spot $15–$100). The average incumbent carries 2,302 reviews — the moat a new listing must climb.