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Honda Prologue Floor Mats

Fail

Shoppers spend an estimated $28K a year here, so Honda Prologue Floor Mats is a Fail.

Flapen Score
45
45 / 100
Ranks 4,788 of 7,287 Automotive niches · −4 vs the category median of 49
Market size
$28K/yr6K searches / yr
90-day growth
+40.2%search demand this quarter
Competition
60%top-5 click share · 18 brands · 20 sellers

Flapen Score

Honda Prologue Floor Mats against its category

The dotted line is the Automotive average. Past it, Honda Prologue Floor Mats is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honda Prologue Floor Mats market on Amazon at a glance

Shoppers on Amazon United States searched for Honda Prologue Floor Mats 6K times last year and spent an estimated $28K. The top 5 brands take 60% of clicks. Demand peaks in Feb–Aug–Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
+40.2%
Conversion, latest week
4.5%
Market size, estimated
$28Ka year
Peak month
September2.4× the quietest month
Top search term
honda prologue floor mats5K searches a year

02 · Price

A sale here is worth $103.24.

Listings sell for $103.24 on average, from $53.87 to $197.83. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $103.24 that is $0 to $10K a year per listing.

Average price
$103.24above the $15 to $100 sweet spot
Price range
$53.87–$197.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.3% of listings are out of stock. The average listing ranks #2,007 within Floor Mats & Cargo Liners. It carries 443 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
32.3%
Average rank
#2,007in Floor Mats & Cargo Liners
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
443per listing
Listings tracked
18

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Honda Prologue Floor Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

20

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

34%

  • Brand 120%
  • Brand 213%
  • Brand 313%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Honda Prologue Floor Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '25Prime Day '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Aug, Sep, Oct · busiest ÷ quietest = 2.4×

Reviews and returns

What reviews say buyers love and hate about Honda Prologue Floor Mats

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
5.3%of orders come back
“Fit was incorrect”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Honda Prologue Floor Mats questions

Answered from the same tracked data.