Is honda pilot floor mats profitable to sell on Amazon United States?

The niche generates $151K/yr across 29 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Skip it (36/100).

How competitive is the honda pilot floor mats niche?

22 brands and 32 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in honda pilot floor mats?

Top complaints mined from reviews: Size-Overall, Smell, Compatibility-Overall. The return rate is 5.0% — above our launch gate.

When does demand for honda pilot floor mats peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the honda pilot floor mats niche?

Listings span $33.75–$196.75; the average listing price is $121.04 (sweet spot $15–$100). The average incumbent carries 4,923 reviews — the moat a new listing must climb.

honda pilot floor mats

Skip it

Soft demand (-28.2% this quarter) — this niche doesn't clear our bar today.

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Avg price

Good$121.04

avg listing price — sweet spot $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$33.75–$196.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$151K

$151K/yr · 50K searches

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad5.0%

return rate — above 5% kills the launch gate

Review moat

Bad4,923.48

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-28.2%

90-day search growth — must beat 0% to launch

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, honda pilot floor mats is a $151K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 36/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

honda pilot floor mats market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $151K–$182K; units × avg price
Conversion rate: 2.5%
Avg BSR: #591
Page quality: 0%
Prime: 86%
Sponsored: 97%
Out of stock: 1.2%
Avg brand age: 40 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

52%

Top 20: 92%

Open market

33%

HOUCLEMIC28%
LASFIT13%
KARPAL13%
NIKALAIKA4%
3W4%
Yumemoo4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top honda pilot floor mats search terms

2026 honda pilot floor mats6K/yr +10.7%4.0% conv.
honda pilot floor mats11K/yr -9.5%0.8% conv.
2025 honda pilot floor mats10K/yr -57.3%2.5% conv.
2016 honda pilot floor mats4K/yr -0.8%2.2% conv.
2019 honda pilot floor mats4K/yr -27.0%1.0% conv.
genuine honda pilot floor mats4K/yr -46.5%0.4% conv.
2022 honda pilot floor mats5K/yr -54.7%2.0% conv.
honda pilot floor mats all weather3K/yr -42.5%1.8% conv.
honda pilot 2025 all weather mats3K/yr -85.9%3.9% conv.

All search terms

Top honda pilot floor mats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HOUCLEMIC Floor Mats for Honda Pilot 2023-2025 2026 Cargo Mat with Backrest Mat All Weather TPE Cargo Liner Replacement Protection for Honda Pilot Accessories Door Sill Guards

HOUCLEMIC$137.814.7★674 rev

LASFIT Floor Mats & Trunk Mat with Backrest Mat for Honda Pilot 2023-2025 2026 Split & One-Piece Foldable Seating All Weather TPE Floor Liners 1st & 2nd & 3rd Row & Cargo Mat with Seatback Mat Black

LASFIT$191.484.8★506 rev

KARPAL Floor Mats for Honda Pilot 2026 2025 2024 2023 All Weather Protection TPE Floor Liners Accessories Car Mats Front & 2nd Row & Backrest Mat & Cargo Liner

KARPAL$93.574.7★1,275 rev

Houclemic Floor Mats for 2016-2022 Honda Pilot 8 Passengers (No Elite Models) Cargo Mat with Backrest Mat All Weather Protection TPE Car Liner for Honda Pilot Door Sill Guards Accessories

HOUCLEMIC$135.654.7★674 rev

3W Floor Mats and Cargo Liner Fit for Honda Pilot 2023 2024 2025 2026 Custom Fit All Weather Honda Pilot Accessories Odorless Anti-Slip TPE Full Set Mats Black

3W$194.214.8★1,160 rev

Newest

by launch date

Bingoliner Floor Mats for Honda Pilot 2016-2022 7 Seats/Captain Seat(No Elite Models) Trunk Mat with Backrest Mat & Door Sill Guard All Weather TPE Protector for Honda Pilot Accessories

Bingoliner$127.41268 rev

4mo ago

Vantio Custom Fit Floor Mats for Honda Pilot 20232026 Full Set All Weather TPE Floor Liners with Door Sill Protectors Seat Back Covers & Cargo Liner Waterproof Heavy Duty Interior Protection

Vantio$196.7524 rev

5mo ago

Houclemic Floor Mats for 2016-2022 Honda Pilot 8 Passengers (No Elite Models) Cargo Mat with Backrest Mat All Weather Protection TPE Car Liner for Honda Pilot Door Sill Guards Accessories

HOUCLEMIC$135.65674 rev

8mo ago

DOTCOM TPE Floor Mats Fit Honda Pilot 8 Passenger Models 2016-2022(No Elite Models) All Weather Custom Fit Protection 1st & 2nd & 3rd Row Truck Mats Cargo Liner Accessories alfombras para carro 4PCS

DOTCOM$58.3461 rev

8mo ago

KARPAL Floor Mats for Honda Pilot 2026 2025 2024 2023 All Weather Protection TPE Floor Liners Accessories Car Mats Front & 2nd Row & Backrest Mat & Cargo Liner

KARPAL$93.571,275 rev

10mo ago

What buyers say about honda pilot floor mats

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall42%

“Fit like a glove”

Quality-Overall16%

“Amazing quality”

Value For Money7%

“Worth the money”

Ease Of Cleaning4%

“Keeps car floor clean”

Assembly/Installation4%

“Easy install”

Durability3%

“Very durable”

Advertised Vs Actual Product3%

“as advertised”

Strength2%

“Strong and good”

Material Quality2%

“Nice and heavy material”

Ease Of Use1%

“Simple to use”

What buyers complain about

Size-Overall26%

“Do not fit”

Smell20%

“Very strong smell”

Compatibility-Overall8%

“Do not fit”

Quality-Overall4%

“Garbage”

Adhesion/Stickiness2%

“Tape on sill guards is not that good”

Durability2%

“Cargo mat didn't last a week”

Thickness2%

“Plastic is thin and very cheap”

Grip2%

“not staying in place”

Advertised Vs Actual Product2%

“Misleading”

Flatness1%

“Will not lay flat next to gas pedal even if you trim it”

Top return reasons

Size-Overall67%

Compatibility-Overall11%

Advertised Vs Actual Product4%

Value For Money3%

Smell2%

Quality-Overall2%