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Honda Pilot Floor Mats

Fail

Demand is soft, at -28.2% this quarter, so Honda Pilot Floor Mats is a Fail.

Flapen Score
36
36 / 100
Ranks 6,608 of 7,287 Automotive niches · −13 vs the category median of 49
Market size
$151K/yr50K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
52%top-5 click share · 22 brands · 32 sellers

Flapen Score

Honda Pilot Floor Mats against its category

The dotted line is the Automotive average. Past it, Honda Pilot Floor Mats is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honda Pilot Floor Mats market on Amazon at a glance

Shoppers on Amazon United States searched for Honda Pilot Floor Mats 50K times last year and spent an estimated $151K. The top 5 brands take 63% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
2.5%
Market size, estimated
$151Ka year
Peak month
December1.7× the quietest month
Top search term
2026 honda pilot floor mats6K searches a year

02 · Price

A sale here is worth $121.04.

Listings sell for $121.04 on average, from $33.75 to $196.75. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $121.04 that is $0 to $12K a year per listing.

Average price
$121.04above the $15 to $100 sweet spot
Price range
$33.75–$196.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #591 within Floor Mats & Cargo Liners. It carries 4,923 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
86%
Out of stock, average day
1.2%
Average rank
#591in Floor Mats & Cargo Liners
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
4,923per listing
Listings tracked
29

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Honda Pilot Floor Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

32

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

52%

Top 20: 92%

Open market

33%

  • Brand 128%
  • Brand 213%
  • Brand 313%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Honda Pilot Floor Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Honda Pilot Floor Mats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2026 honda pilot floor mats6K/yr
  • honda pilot floor mats11K/yr
  • 2025 honda pilot floor mats10K/yr
  • 2016 honda pilot floor mats4K/yr
  • 2019 honda pilot floor mats4K/yr
  • genuine honda pilot floor mats4K/yr
  • 2022 honda pilot floor mats5K/yr
  • honda pilot floor mats all weather3K/yr
  • honda pilot 2025 all weather mats3K/yr

Reviews and returns

What reviews say buyers love and hate about Honda Pilot Floor Mats

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
5.0%of orders come back
“Do not fit”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Honda Pilot Floor Mats questions

Answered from the same tracked data.