Is honda civic floor mats profitable to sell on Amazon United States?

The niche generates $257K/yr across 50 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (48/100).

How competitive is the honda civic floor mats niche?

34 brands and 62 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in honda civic floor mats?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 3.9%.

When does demand for honda civic floor mats peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the honda civic floor mats niche?

Listings span $19.51–$162.85; the average listing price is $70.14 (sweet spot $15–$100). The average incumbent carries 3,788 reviews — the moat a new listing must climb.

honda civic floor mats

Skip it

Soft demand (-11.9% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$70.14

avg listing price — sweet spot $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Price range

Good$19.51–$162.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$257K

$257K/yr · 212K searches

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,787.74

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, honda civic floor mats is a $257K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 52% of demand. Verdict: Skip it — 48/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

honda civic floor mats market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $210K–$281K; units × avg price
Conversion rate: 1.7%
Avg BSR: #777
Page quality: 0%
Prime: 94%
Sponsored: 92%
Out of stock: 3.9%
Avg brand age: 36 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

34 rising

Sellers

Top-5 brand share

52%

Top 20: 90%

Top-5 click share

39%

Top 20: 77%

Open market

41%

Plasticolor14%
CAR PASS14%
KARPAL10%
Motor Trend7%
Nordstrand7%
LASFIT7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top honda civic floor mats search terms

honda civic floor mats43K/yr -16.3%1.2% conv.
honda floor mats25K/yr -8.3%0.6% conv.
honda fit floor mats16K/yr -2.9%0.9% conv.
2016 honda civic floor mats12K/yr +1.3%2.7% conv.
honda car mats15K/yr -20.9%0.9% conv.
2017 honda civic floor mats12K/yr -4.5%2.7% conv.
2018 honda civic floor mats9K/yr -6.1%2.9% conv.
honda civic mats10K/yr -22.0%1.2% conv.
2019 honda civic floor mats9K/yr -18.4%2.8% conv.
tapetes para carro honda civic9K/yr -25.7%0.4% conv.

All search terms

Top honda civic floor mats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KARPAL Floor Mats for Honda Civic 2016-2021 Coupe/Sedan/Type R/Insight 2017-2021 Honda Civic Hatchback All Weather Protection TPE Floor Liners Accessories Car Mats Front & 2nd Row

KARPAL$60.464.7★1,275 rev

Plasticolor Honda Weatherpro 4 Pc. Floor Mat Set Black One Size

Plasticolor$47.374.4★2,137 rev

Motor Trend FlexTough Floor Mats for Cars Black Deep Dish All-Weather Car Mats Waterproof Trim-to Fit Automotive Floor Mats for Cars Trucks SUV Universal Floor Liner Car Accessories

Motor Trend$33.754.3★125,528 rev

CAR PASS Waterproof Universal Fit Car Floor Mats Faux Leather Car Carpet Mats Black Car Mats with Anti-Slip Nibbs Backing & Driver Heel Pad Fit for SUV Vans sedans Trucks Set of 4pcs(All Black)

CAR PASS$19.514.4★5,507 rev

Floor Mats for Honda Civic 2016 2017 2018 2019 2020 2021 - Custom 3D Fit for Civic 10th Gen Hatchback Coupe Sedan - 1st and 2nd Row Set - 22oz Heavy Duty Carpet Mat - All Weather Car Liner Accessories

Nordstrand$38.404.0★30 rev

Newest

by launch date

Naibeve Floor Mats for Honda Civic 2016-2021 Sedan - All Weather Custom Fit for Honda Civic Sedan Floor Mats & Cargo Mat & Door Sill Guards Waterproof Interior Accessories

Naibeve$85.94166 rev

7mo ago

Nordstrand$38.4030 rev

8mo ago

Floor Mats for 2016-2021 Honda Civic Sedan/Coupe/Type R/Insight 2017-2021 Hatchback All Weather TPE Floor Liners Custom Fit for Civic 2021 1st & 2nd Row & Door Sill Guards Anti-Slip Full Set Car Mats

Yumemoo$71.4245 rev

8mo ago

GALVAGNITE Floor Mats for Honda Civic 2016-2021 All Weather Floor Mats Trunk Cargo Liner and Door Sill Guards Accessories Full Coverage Set (Fit Sedan Models)

GALVAGNITE$95.48260 rev

12mo ago

MikeEV Custom Fit 3 Pcs Floor Mats for Honda Civic 2022-2025 - All-Weather Rubber Mats & Liners Heavy Duty Car Interior Protection for Civic Weather-Resistant & Easy to Clean

MikeEV$48.83170 rev

1y ago

What buyers say about honda civic floor mats

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall34%

“Fit my car perfectly”

Quality-Overall18%

“The quality is solid”

Value For Money11%

“Excellent value”

Ease Of Cleaning5%

“Easy to clean”

Advertised Vs Actual Product4%

“As advertised”

Durability4%

“Very durable”

Material Quality2%

“The material feels durable”

Thickness2%

“These floormats are thick & great quality”

Assembly/Installation2%

“Easy install”

Color2%

“Red and Black Cool”

What buyers complain about

Size-Overall29%

“Do not fit”

Quality-Overall10%

“Bad quality”

Smell10%

“a strange smell”

Compatibility-Overall6%

“Do not fit”

Grip3%

“not staying in place”

Thickness3%

“The material itself is pretty thick”

Durability2%

“have started to fall apart”

Material Quality2%

“material is low quality”

Value For Money2%

“the cost-performance ratio is not good”

Flatness2%

“They will not even lay flat”

Top return reasons

Size-Overall65%

Compatibility-Overall9%

Material Quality4%

Advertised Vs Actual Product3%

Quality-Overall3%

Color3%