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Honda Brake Fluid

Fail

The top 5 products take 100% of clicks, so Honda Brake Fluid is a Fail.

Flapen Score
40
40 / 100
Ranks 6,010 of 7,287 Automotive niches · −9 vs the category median of 49
Market size
$87K/yr52K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 15 sellers

Flapen Score

Honda Brake Fluid against its category

The dotted line is the Automotive average. Past it, Honda Brake Fluid is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honda Brake Fluid market on Amazon at a glance

Shoppers on Amazon United States searched for Honda Brake Fluid 52K times last year and spent an estimated $87K. All 2 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
7.9%
Market size, estimated
$87Ka year
Top search term
honda brake fluid21K searches a year

02 · Price

A sale here is worth $21.10.

Listings sell for $21.10 on average, from $9.99 to $32.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 750 to 1,000 of them. At $21.10 that is $16K to $21K a year per listing.

Average price
$21.10inside the $15 to $100 sweet spot
Price range
$9.99–$32.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
750–1,000
Revenue per listing a year
$16K–$21K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Oils & Fluids. It carries 653 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Oils & Fluids
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
653per listing
Listings tracked
4

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
80 months

Products

Top Honda Brake Fluid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 25%

Demand

Honda Brake Fluid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26OctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5× · 9 of 12 months tracked

Search terms

Top Honda Brake Fluid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • honda brake fluid21K/yr
  • honda dot 3 brake fluid12K/yr
  • honda heavy duty brake fluid dot 39K/yr
  • honda brake fluid dot 311K/yr

Reviews and returns

What reviews say buyers love and hate about Honda Brake Fluid

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Bad brake fluid quality”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Honda Brake Fluid questions

Answered from the same tracked data.