Is honda atf type 3.1 transmission fluid profitable to sell on Amazon United States?

The niche generates $59K/yr across 7 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (30/100).

How competitive is the honda atf type 3.1 transmission fluid niche?

3 brands and 37 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in honda atf type 3.1 transmission fluid?

Top complaints mined from reviews: Value For Money, Leak-Proof, Lubrication. The return rate is 1.7%.

What does it cost to enter the honda atf type 3.1 transmission fluid niche?

Listings span $25.02–$187.61; the average listing price is $77.11 (sweet spot $15–$100). The average incumbent carries 3,427 reviews — the moat a new listing must climb.

honda atf type 3.1 transmission fluid

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$77.11

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Price range

Okay$25.02–$187.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,427.29

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$59K

$59K/yr · 17K searches

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, honda atf type 3.1 transmission fluid is a $59K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

honda atf type 3.1 transmission fluid market data

Units sold / yr: 1K–2K; avg 100–250/product
Revenue / yr: $96K–$116K; units × avg price
Conversion rate: 4.4%
Avg BSR: #2,573
Page quality: 0%
Prime: 86%
Sponsored: 29%
Out of stock: 0.0%
Avg brand age: 79 months
Avg seller age: 156 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Honda92%
Idemitsu4%
Valvoline4%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 44 weeks — -5.9% search growth over the last 90 days.

Open Trend

Top honda atf type 3.1 transmission fluid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Honda 08268-P99-4EDAD Automatic Transmission Fluid ATF-Type 3.1 (1 Quart) (4)

Honda$110.314.7★60 rev

Honda ATF-Type 3.1 Advanced Protection Automatic Transmission Fluid 1 Quart

Honda$33.404.4★54 rev

Honda 08268-P99-4EDAD Automatic Transmission Fluid ATF-Type 3.1 (1 Quart) (3)

Honda$92.484.7★60 rev

Honda FBA_08200-9008 08200-9008 Automatic Transmission Fluid 4 Pack 1 US QT /946 ML

Honda$44.174.8★11,679 rev

Honda ATF-Type 3.1 08268-P99-4EDAD(x4 Quarts) + ATF Screw Plug 06237-5J4-010(x2) 9-Speed Transmission Fluid Drain and Fill Kit

Honda$187.615.0★1 rev

Newest

by launch date

Honda ATF-Type 3.1 08268-P99-4EDAD(x4 Quarts) + ATF Screw Plug 06237-5J4-010(x2) 9-Speed Transmission Fluid Drain and Fill Kit

Honda$187.611 rev

8mo ago

Honda 08268-P99-4EDAD Automatic Transmission Fluid ATF-Type 3.1 (1 Quart) (3)

Honda$92.4860 rev

8mo ago

Honda 08268-P99-4EDAD Automatic Transmission Fluid ATF-Type 3.1 (1 Quart) (4)

Honda$110.3160 rev

9mo ago

Idemitsu ATF Type H-Plus Automatic Transmission Fluid for Honda Acura - 5QT

Idemitsu$46.75841 rev

7y ago

Honda ATF-Type 3.1 Advanced Protection Automatic Transmission Fluid 1 Quart

Honda$33.4054 rev

10y ago

What buyers say about honda atf type 3.1 transmission fluid

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money35%

“GOOD PRICE”

Quality-Overall24%

“Good Quality”

Advertised Vs Actual Product15%

“As Advertised”

Efficiency9%

“it runs perfect”

Lubrication5%

“I think Valvoline lubricants are the best on the market”

Soft Feel1%

“the car runs smooth after using it”

Ease Of Use1%

“Universal makes this very easy to use”

Leak-Proof1%

“delivered with no leaks”

Maintenance And Repair1%

“Good cheap preventative maintenance to keep the car in good health”

Smell1%

“Nice clean scent”

What buyers complain about

Value For Money23%

“A bit pricey”

Leak-Proof13%

“Bottle Leaked”

Lubrication13%

“Bad oil”

Advertised Vs Actual Product7%

“False advertisement”

Quality-Overall7%

“damage and extra cost from low quality product”

Compatibility-Overall5%

“Does not work well for Honda”

Ease Of Cleaning3%

“It was so dirty”

Pressure3%

“High mileage at fluid”

Maintenance And Repair3%

“didnt fix it”

Grip3%

“After using the slipping went away”

Top return reasons

Compatibility-Overall39%

Leak-Proof18%

Value For Money15%

Advertised Vs Actual Product6%

Functionality-Overall5%

Certifications3%

Defective Material/Parts2%

Size-Overall2%

Maintenance And Repair2%

Lubrication2%

Common questions

Is honda atf type 3.1 transmission fluid profitable to sell on Amazon United States?: The niche generates $59K/yr across 7 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (30/100).
How competitive is the honda atf type 3.1 transmission fluid niche?: 3 brands and 37 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in honda atf type 3.1 transmission fluid?: Top complaints mined from reviews: Value For Money, Leak-Proof, Lubrication. The return rate is 1.7%.
What does it cost to enter the honda atf type 3.1 transmission fluid niche?: Listings span $25.02–$187.61; the average listing price is $77.11 (sweet spot $15–$100). The average incumbent carries 3,427 reviews — the moat a new listing must climb.