Is honda air filter profitable to sell on Amazon United States?

The niche generates $113K/yr across 23 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +15.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the honda air filter niche?

14 brands and 42 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in honda air filter?

Top complaints mined from reviews: Compatibility-Overall, Size-Overall, Filtration. The return rate is 1.8%.

When does demand for honda air filter peak?

Demand peaks in Sep–Oct; the busiest month runs 2.4× the quietest.

What does it cost to enter the honda air filter niche?

Listings span $8.32–$56.14; the average listing price is $18.66 (sweet spot $15–$100). The average incumbent carries 1,580 reviews — the moat a new listing must climb.

honda air filter

Worth a look

Shows searches that convert (9.2% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.66

avg listing price — sweet spot $15–$100

Price range

Great$8.32–$56.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,580.26

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+15.8%

90-day search growth — must beat 0% to launch

Market size

Okay$113K

$113K/yr · 66K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, honda air filter is a $113K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 55/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

honda air filter market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $112K–$149K; units × avg price
Conversion rate: 9.2%
Avg BSR: #408
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

27%

RVgolf26%
EPAuto15%
K&N10%
Carory9%
PHILTOP6%
ECOGARD6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.8% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 2.4×

Open Trend

Top honda air filter search terms

honda civic air filter16K/yr +3.0%5.3% conv.
honda civic engine air filter7K/yr +11.5%6.7% conv.
2016 honda civic air filter5K/yr +33.4%9.8% conv.
air filter honda civic5K/yr +23.1%3.5% conv.
2018 honda civic air filter4K/yr +33.6%9.4% conv.
2017 honda civic air filter4K/yr +40.1%8.7% conv.
2022 honda civic air filter4K/yr +23.8%7.5% conv.
2019 honda civic air filter4K/yr +37.4%9.2% conv.
2020 honda civic air filter3K/yr +34.1%8.7% conv.
2017 honda civic engine air filter3K/yr +3.7%11.8% conv.

All search terms

Top honda air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RVgolf Engine+Cabin Air Filters Set Fit for Honda Civic 2016-2026 (2.0L) HR-V HRV 2023-2026 (2.0L) (Only Naturally Aspirated Not for Type-R!) AC Filter Replacement CF11182 CA12051

RVgolf$26.084.5★2,399 rev

CARORY AF151 [NOT for Hybrid/NOT for Turbo] Engine Air Filter for Honda Civic L4-2.0L (20162025) HRV (20232025) OE# 17220-5BA-A00 CA12051 XA10496

Carory$8.324.7★596 rev

EPAuto GP050 (CA12050) Engine Air Filter Replacement for Honda Civic 1.5L (20162021) CR-V 1.5L (20172022) Rigid Panel Filter for Fuel Efficiency and Engine Protection

EPAuto$15.854.8★3,276 rev

PHILTOP Engine Air Filter Compatible with CA12051 Honda Civic 2016-2026 HR-V 2023-2025 L4 2.0L Improve Engine Performance Rigid Panel

PHILTOP$11.954.7★2,578 rev

K&N Engine Air Filter: Long Life 18 000 Mile Replacement Air Filter: Compatible with 2016-2026 Honda Civic L4 2.0L KNA-5045

K&N$18.304.7★75 rev

Newest

by launch date

Ryvclim Engine Air Filter & Cabin Air Filter Combo Fits Honda Civic 1.5L 2016-2021 (Not for 2.0L) CR-V 1.5L 2017-2022 (Non-Hybrid Not for 2.0L or Hybrid) - CF11182 & CA12050

ryvclim$23.3926 rev

8mo ago

Ryvclim Engine Air Filter & Cabin Air Filter Combo Fits Honda Civic 2.0L 2016-2025 (Not for 1.5L Turbo or Type-R) HR-V HRV 2023-2026 - CF11182 & CA12051

ryvclim$23.3165 rev

8mo ago

CARORY AF151 [NOT for Hybrid/NOT for Turbo] Engine Air Filter for Honda Civic L4-2.0L (20162025) HRV (20232025) OE# 17220-5BA-A00 CA12051 XA10496

Carory$8.32596 rev

10mo ago

StaunchAuto Engine & Cabin Air Filter for Honda Civic 2016-2026 2.0L HR-V 2023-2026 HRV 2.0L (Not Fit Civic Hatchback) Air filter for Car Replacement CF11182 CA12051 Automotive Accessories- 2 Pack

StaunchAuto$22.84320 rev

1y ago

EPAuto GP051 (CA12051) Engine Air Filter Replacement for Honda Civic L4-2.0L (20162025) HR-V (20232025) Rigid Panel Air Filter for Improved Engine Protection Airflow and Fuel Efficiency

EPAuto$12.8845 rev

1y ago

What buyers say about honda air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall36%

“Correct fit”

Quality-Overall19%

“The quality seems solid”

Filtration12%

“Excellent air filter”

Value For Money11%

“Great value”

Assembly/Installation7%

“these are ready to install”

Advertised Vs Actual Product4%

“This what I needed exactly”

Ease Of Use3%

“User friendly”

Smell2%

“Feel so good driving my car with a clean smell”

Material Quality1%

“the material itself seems robust”

Instructions/User Manual/Troubleshooting1%

“It comes with instructions—a useful bonus for many—and shows the locations on your vehicle”

What buyers complain about

Compatibility-Overall31%

“Does not fit a Honda HRV 2017”

Size-Overall24%

“Over an inch too small”

Filtration10%

“Filter seems too restrictive”

Advertised Vs Actual Product5%

“Description not accurate”

Shape/Style3%

“It has a completely different shape”

Maintenance And Repair3%

“Granted, most maintenance at dealerships is a ripoff BUT it takes all of five minutes if you don't know what you are doing, most of which is watching the youtube video telling you how to do it, and maybe a minute or two if you do know what you are doing”

Fuel Efficiency2%

“My gas mileage actually dropped after installing this”

Durability2%

“It doesnt last longer than 2 months”

Quality-Overall2%

“Not best quality”

Smell2%

“wonder why they have respitory issues or a funky smell in their car”

Top return reasons

Size-Overall48%

Compatibility-Overall28%

Filtration12%

Shape/Style3%

Advertised Vs Actual Product3%

Value For Money2%

Defective Material/Parts1%

Product Condition1%

Quality-Overall1%

Assembly/Installation0%

Common questions

Is honda air filter profitable to sell on Amazon United States?: The niche generates $113K/yr across 23 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +15.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the honda air filter niche?: 14 brands and 42 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in honda air filter?: Top complaints mined from reviews: Compatibility-Overall, Size-Overall, Filtration. The return rate is 1.8%.
When does demand for honda air filter peak?: Demand peaks in Sep–Oct; the busiest month runs 2.4× the quietest.
What does it cost to enter the honda air filter niche?: Listings span $8.32–$56.14; the average listing price is $18.66 (sweet spot $15–$100). The average incumbent carries 1,580 reviews — the moat a new listing must climb.