honda
Skip itA concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$23.59avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$9.34–$58.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Market size
Good$375K$375K/yr · 202K searches
Review moat
Okay1,650.09avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, honda is a $375K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 43/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
honda market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- $354K–$472K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 45%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
43
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
4%
- Honda49%
- 4STEED MOTORS23%
- Lubegard15%
- Triax3%
- Prestone3%
- Johnsen's3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top honda search terms
- honda power steering fluid131K/yr
- genuine honda power steering fluid13K/yr
- honda genuine power steering fluid14K/yr
- power steering fluid honda12K/yr
- honda power steering fluid genuine16K/yr
- acura power steering fluid5K/yr
- honda odyssey power steering fluid3K/yr
- honda steering fluid5K/yr
- power steering fluid for honda4K/yr
Top honda products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Honda 08206-9002PE Power Steering Fluid Pack of 3
Honda$29.884.8★6,779 rev
4STEED MOTORS Bundle Fit for Acura and Honda 08206-9002PE Power Steering Fluid Pack of 3 91345RDAA01 + 91370SV4000 Pump Rubber Inlet & Outlet O-Ring Seals Kit 926-157
4STEED MOTORS$38.244.8★340 rev
Genuine Honda Fluid 08206-9002 Power Steering Fluid - 12 oz.
Honda$12.524.8★4,021 rev
Lubegard 24242 COMPLETE Synthetic PSF for Honda and Acura 32 Ounces
Lubegard$15.494.7★897 rev
TRIAX Asian Car PSF Hydraulic & Electric Full Synthetic OEM Grade Power Steering Fluid | Compatible with Honda Acura Toyota Lexus Nissan Infiniti Mazda Hyundai Kia & More (1 Quart)
Triax$14.724.7★628 rev
Newest
by launch date
Honda 08285-P99-0CZA3 Power Steering Fluid (12 Oz) (6)
Honda$58.863 rev
Lubegard 24201 Complete Synthetic Power Steering Fluid 1 Gallon
Lubegard$48.45897 rev
4STEED MOTORS Bundle Fit for Acura and Honda 08206-9002PE Power Steering Fluid Pack of 3 91345RDAA01 + 91370SV4000 Pump Rubber Inlet & Outlet O-Ring Seals Kit 926-157
4STEED MOTORS$38.24340 rev
Lubegard 24242 COMPLETE Synthetic PSF for Honda and Acura 32 Ounces
Lubegard$15.49897 rev
TRIAX Asian Car PSF Hydraulic & Electric Full Synthetic OEM Grade Power Steering Fluid | Compatible with Honda Acura Toyota Lexus Nissan Infiniti Mazda Hyundai Kia & More (1 Quart)
Triax$14.72628 rev
Trending
90-day click momentumHonda 08285-P99-0CZA3 Power Steering Fluid (12 Oz) (6)
Honda$58.865.0★
Lubegard 24242 COMPLETE Synthetic PSF for Honda and Acura 32 Ounces
Lubegard$15.494.7★
Honda 08206-9002PE Power Steering Fluid Pack of 3
Honda$29.884.8★
Johnsens 2612 Power Steering Fluid for Honda - 12 oz.
Johnsen's$9.344.8★
Bars Leaks High Mileage Power Steering Repair-It 16.9 oz
Bar's Leaks$12.014.3★
What buyers say about honda
What buyers praise and complain about, mined from review topics.What buyers love
“So far, seems solid and reliable”
“Does work”
“Best value”
“I got exactly what I expected”
“It works well on small leaks”
“the noise disappeared instantly”
“Easy to use”
“It's clear vs pink/red - which is interesting in itself”
“cost-effective fix without requiring expensive mechanical repairs”
“It will make your car run like new feel more power”
What buyers complain about
“bottles can leak slightly at the lid so be careful after opening”
“Price 50% higher per unit than newer version at the Honda parts department”
“Didn't work”
“That started making creaking and binding feeling noises as I moved the steering wheel back and and forth”
“Not a synthetic blend”
“the fluid that I sucked out was not dark in color any more”
“could quite literally mess the entire system up”
“Too long”
“Japanese quality for Japanese cars* Expensive”
“my wheel starting to bind up in spots”
Top return reasons
Common questions
- Is honda profitable to sell on Amazon United States?
- The niche generates $375K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the honda niche?
- 8 brands and 43 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in honda?
- Top complaints mined from reviews: Leak-Proof, Value For Money, Functionality-Overall. The return rate is 1.4%.
- When does demand for honda peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the honda niche?
- Listings span $9.34–$58.86; the average listing price is $23.59 (sweet spot $15–$100). The average incumbent carries 1,650 reviews — the moat a new listing must climb.