Honda

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $375K a year.

Searches, last 12 months

202K

Growth, 90 days vs prior 90

-22.6%

Conversion, latest week

7.9%

Market size, estimated

$375Ka year

Peak month

January1.5× the quietest month

Top search term

honda power steering fluid131K searches a year

Listings sell for $23.59 on average, from $9.34 to $58.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $23.59 that is $29K to $35K a year per listing.

Average price

$23.59inside the $15 to $100 sweet spot

Price range

$9.34–$58.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,250–1,500

Revenue per listing a year

$29K–$35K

Returns

1.4%of orders · Amazon United States median 2.1%

45% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Oils & Fluids. It carries 1,650 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

45%

Prime listings

91%

Out of stock, average day

0.0%

Average rank

#15in Oils & Fluids

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

1,650per listing

Listings tracked

11

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

67 months