Is holley fuel pump profitable to sell on Amazon United States?

The niche generates $132K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.9%. Flapen's verdict: Skip it (44/100).

How competitive is the holley fuel pump niche?

7 brands and 73 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in holley fuel pump?

Top complaints mined from reviews: Quality-Overall, Noise Level, Durability. The return rate is 3.0%.

When does demand for holley fuel pump peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the holley fuel pump niche?

Listings span $59.07–$214.92; the average listing price is $115.83 (sweet spot $15–$100). The average incumbent carries 144 reviews — the moat a new listing must climb.

holley fuel pump

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Review moat

Great143.69

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$115.83

avg listing price — sweet spot $15–$100

Growth

Good+24.9%

90-day search growth — must beat 0% to launch

Returns

Good3.0%

return rate — above 5% kills the launch gate

Market size

Okay$132K

$132K/yr · 49K searches

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Price range

Okay$59.07–$214.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad96%

top-5 brand share — brand-locked demand

Signals Quality Gap High Price

According to Flapen's Amazon United States niche tracking, holley fuel pump is a $132K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 44/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

holley fuel pump market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $145K–$174K; units × avg price
Conversion rate: 2.3%
Avg BSR: #5,595
Page quality: 0%
Prime: 88%
Sponsored: 50%
Out of stock: 2.0%
Avg brand age: 60 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 flat

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Holley79%
SPBREW6%
RADHLBNIU4%
CarBole4%
councross3%
Xyarna2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top holley fuel pump search terms

holley fuel pump31K/yr +17.9%1.9% conv.
holley electric fuel pump10K/yr +25.3%2.9% conv.
holley red fuel pump7K/yr +51.6%3.6% conv.
holley blue electric fuel pump2K/yr +47.0%3.2% conv.

All search terms

Top holley fuel pump products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Holley 12-801-1 97 GPH RED Electric Fuel Pump

Holley$187.804.6★453 rev

Holley 12-802-1 110 GPH Blue Electric Fuel Pump With Regulator

Holley$209.104.4★364 rev

Holley 12-427 32 GPH Mighty Mite Electric Fuel Pump 4-7 PSI

Holley$71.764.2★648 rev

Holley 12-170 100 GPH Universal In-line Electric Fuel Pump

Holley$207.344.4★88 rev

RADHLBNIU 97 GPH Electric Fuel Pump Replaces # 12-801-1

RADHLBNIU$62.833.5★16 rev

Newest

by launch date

SPBREW 97 GPH Electric Fuel Pump Barb Fittings Included for Leakproof External Fuel Pump with 3/8 NPSF for Carbureted Street/Strip (Gasoline Only)

SPBREW$59.077 rev

7mo ago

SPBREW 110 GPH Electric Fuel Pump Barb Fittings Included for Leakproof External Fuel Pump with Universal 3/8 NPSF for Carbureted Street & Strip (Gasoline Only)

SPBREW$67.669 rev

10mo ago

CarBole 110 GPH Electric Performance Fuel Pump DC 12V with Mounting Bracket

CarBole$77.7426 rev

12mo ago

High-Performance 97 GPH Electric Fuel Pump with Regulator for Model 12-801-1

Xyarna$98.164 rev

1y ago

97 GPH Electric Fuel Pump 7 PSI 3/8 NPT Replaces 12-801-1 (12-801-1 97 GPH)

WnSEu$63.7512 rev

1y ago

What buyers say about holley fuel pump

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Great product”

Pressure18%

“Good pressure”

Assembly/Installation15%

“Easy install”

Fuel Efficiency13%

“At 110 gallons per hour this is a pretty decent pump I use it for fuel on my truck and it allows me to fill things like my lawn mowers tractors and blowers”

Value For Money6%

“offers dependable performance at a reasonable price”

Efficiency6%

“Works great”

Durability5%

“durable”

Ease Of Use4%

“easy to work with”

Motor Power4%

“Good enough to keep up with 150 Hp. to the tire”

Heating3%

“hasnt shown any signs of overheating or pressure drop during operation”

What buyers complain about

Quality-Overall19%

“Bad quality control”

Noise Level19%

“Noisy”

Durability18%

“Broke after 3hrs of use”

Functionality-Overall7%

“DID NOT WORK”

Fuel Efficiency6%

“Fuel pump is defective”

Leak-Proof5%

“Fuel leaks from screws on the bottom”

Pressure5%

“maybe, wont push past 2 psi now”

Mounting4%

“Regulator mounting holes are untapped”

Heating3%

“Pump got very hot then quit working”

Value For Money2%

“paid a $36 shipping fee”

Top return reasons

Functionality-Overall14%

Pressure12%

Compatibility-Overall11%

Advertised Vs Actual Product10%

Defective Material/Parts9%

Noise Level6%

Leak-Proof6%