Hid

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-21.4%

Conversion, latest week

0.3%

Market size, estimated

$143Ka year

Peak month

February1.8× the quietest month

Top search term

hid754K searches a year

Listings sell for $35.48 on average, from $9.18 to $112.97. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $35.48 that is $4K to $9K a year per listing.

Average price

$35.48inside the $15 to $100 sweet spot

Price range

$9.18–$112.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$4K–$9K

Returns

7.7%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #56 within Lights, Bulbs & Indicators. It carries 6,053 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#56in Lights, Bulbs & Indicators

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

6,053per listing

Listings tracked

70

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

8Amazon's first-year sales bar

Average brand age

49 months