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Heet

Fail

The top 5 brands take 100% of clicks, so Heet is a Fail.

Flapen Score
38
38 / 100
Ranks 6,359 of 7,287 Automotive niches · −11 vs the category median of 49
Market size
$149K/yr68K searches / yr
90-day growth
-48.9%search demand this quarter
Competition
84%top-5 click share · 5 brands · 103 sellers

Flapen Score

Heet against its category

The dotted line is the Automotive average. Past it, Heet is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heet market on Amazon at a glance

Shoppers on Amazon United States searched for Heet 68K times last year and spent an estimated $149K. All 5 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -48.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-48.9%
Conversion, latest week
9.9%
Market size, estimated
$149Ka year
Peak month
January5.5× the quietest month
Top search term
dry gas18K searches a year

02 · Price

A sale here is worth $22.08.

Listings sell for $22.08 on average, from $2.09 to $75.87. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $22.08 that is $66K to $88K a year per listing.

Average price
$22.08inside the $15 to $100 sweet spot
Price range
$2.09–$75.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
$66K–$88K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #136 within Oils & Fluids. It carries 2,531 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#136in Oils & Fluids
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,531per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
100 months

Products

Top Heet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

103

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 212%
  • Brand 39%
  • Brand 48%
  • Brand 53%

Demand

Heet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Heet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dry gas18K/yr
  • heet fuel additive30K/yr
  • dry gas water remover8K/yr
  • iso heet4K/yr
  • dry gas for car4K/yr
  • dry gas fuel additive3K/yr
  • water remover for gas tank688/yr

Reviews and returns

What reviews say buyers love and hate about Heet

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
40%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Dont seem to work very well for me”
A buyer, on “Functionality-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Heet questions

Answered from the same tracked data.