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Heater Core

Fail

Demand is soft, at -48.4% this quarter, so Heater Core is a Fail.

Flapen Score
49
49 / 100
Ranks 3,500 of 7,287 Automotive niches · on the category median
Market size
$238K/yr267K searches / yr
90-day growth
-48.4%search demand this quarter
Competition
23%top-5 click share · 28 brands · 82 sellers

Flapen Score

Heater Core against its category

The dotted line is the Automotive average. Past it, Heater Core is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heater Core market on Amazon at a glance

Shoppers on Amazon United States searched for Heater Core 267K times last year and spent an estimated $238K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -48.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $238K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
-48.4%
Conversion, latest week
2.1%
Market size, estimated
$238Ka year
Peak month
December2.9× the quietest month
Top search term
heater core253K searches a year

02 · Price

A sale here is worth $43.51.

Listings sell for $43.51 on average, from $9.15 to $131.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $43.51 that is $0 to $4K a year per listing.

Average price
$43.51inside the $15 to $100 sweet spot
Price range
$9.15–$131.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
7.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #1,595 within Engine Cooling & Climate Control. It carries 80 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
84%
Out of stock, average day
3.0%
Average rank
#1,595in Engine Cooling & Climate Control
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
80per listing
Listings tracked
102

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Heater Core products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

82

Top-5 brand share

74%

Top 20: 97%

Top-5 click share

23%

Top 20: 53%

Open market

23%

  • Brand 143%
  • Brand 216%
  • Brand 37%
  • Brand 46%
  • Brand 53%
  • Brand 63%

Demand

Heater Core search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Heater Core search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heater core253K/yr
  • automotive replacement heater cores6K/yr
  • heater coil5K/yr
  • gm heater core3K/yr

Reviews and returns

What reviews say buyers love and hate about Heater Core

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Leak-Proof”
7.5%of orders come back
“Leaked from day 1”
A buyer, on “Leak-Proof”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Heater Core questions

Answered from the same tracked data.