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Heated Ice Scrapers for Car Windshield

Fail

Demand is soft, at -92.2% this quarter, so Heated Ice Scrapers for Car Windshield is a Fail.

Flapen Score
34
34 / 100
Ranks 6,811 of 7,287 Automotive niches · −15 vs the category median of 49
Market size
$32K/yr103K searches / yr
90-day growth
-92.2%search demand this quarter
Competition
82%top-5 click share · 8 brands · 13 sellers

Flapen Score

Heated Ice Scrapers for Car Windshield against its category

The dotted line is the Automotive average. Past it, Heated Ice Scrapers for Car Windshield is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heated Ice Scrapers for Car Windshield market on Amazon at a glance

Shoppers on Amazon United States searched for Heated Ice Scrapers for Car Windshield 103K times last year and spent an estimated $32K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -92.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-92.2%
Conversion, latest week
1.0%
Market size, estimated
$32Ka year
Peak month
December107.3× the quietest month
Top search term
heated ice scraper36K searches a year

02 · Price

A sale here is worth $31.71.

Listings sell for $31.71 on average, from $16.61 to $48.80. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $31.71 that is $0 to $3K a year per listing.

Average price
$31.71inside the $15 to $100 sweet spot
Price range
$16.61–$48.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #5,574 within Snow & Ice. It carries 105 reviews at 3.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
88%
Out of stock, average day
19.6%
Average rank
#5,574in Snow & Ice
Average rating
3.69 starsAmazon United States average 4.42 stars
Average reviews
105per listing
Listings tracked
8

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Heated Ice Scrapers for Car Windshield products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

13

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

11%

  • Brand 132%
  • Brand 218%
  • Brand 313%
  • Brand 412%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (2 brands, 11%)

Demand

Heated Ice Scrapers for Car Windshield search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 107.3×

Search terms

Top Heated Ice Scrapers for Car Windshield search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heated ice scraper36K/yr
  • electric ice scraper13K/yr
  • heated ice scrapers for car windshield20K/yr
  • heated ice scrapper9K/yr
  • electric ice scrapers for car windshield5K/yr
  • electric ice scraper for car4K/yr
  • heated ice scraper for car6K/yr
  • heated window scraper for car4K/yr
  • heated windshield scraper5K/yr

Reviews and returns

What reviews say buyers love and hate about Heated Ice Scrapers for Car Windshield

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Ease Of Use”
20%of negative reviews mention “Functionality-Overall”
6.3%of orders come back
“This doesnt work”
A buyer, on “Functionality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Heated Ice Scrapers for Car Windshield questions

Answered from the same tracked data.