Is headliner pins profitable to sell on Amazon United States?

The niche generates $46K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +45.9%. Flapen's verdict: Skip it (48/100).

How competitive is the headliner pins niche?

14 brands and 18 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in headliner pins?

Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 1.2%.

What does it cost to enter the headliner pins niche?

Listings span $5.00–$15.05; the average listing price is $9.67 (sweet spot $15–$100). The average incumbent carries 1,385 reviews — the moat a new listing must climb.

headliner pins

Skip it

Prices mostly outside the sweet spot ($5.00–$15.05) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Growth

Good+45.9%

90-day search growth — must beat 0% to launch

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,384.77

avg incumbent reviews — the moat a new listing must climb

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.67

avg listing price — sweet spot $15–$100

Market size

Bad$46K

$46K/yr · 86K searches

Price range

Bad$5.00–$15.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, headliner pins is a $46K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 48/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

headliner pins market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $48K–$58K; units × avg price
Conversion rate: 5.5%
Avg BSR: #197
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 4.9%
Avg brand age: 36 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

16%

Griine21%
GOOSLA20%
Attmu16%
Moibunka11%
Okxiri10%
AHAILUOO7%
Open — no brand owns it (8 brands, 16%)

Top headliner pins search terms

headliner pins54K/yr +59.3%6.0% conv.
headliner clips9K/yr +7.0%0.9% conv.
car headliner pins9K/yr +26.1%5.7% conv.
headliner tacks8K/yr +53.6%5.6% conv.
headliner repair pins6K/yr +36.3%5.1% conv.

All search terms

Top headliner pins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Attmu 60 Pcs Upholstery Tacks Headliner Pins Clear Heads Twist Pins for Slipcovers and Bedskirts 0.5 Inches Bed Skirt Pins

Attmu$6.664.3★10,363 rev

Moibunka Universal 262PCS Car Headliner Pins Repair Kit Premium Auto Interior Ceiling Snap Rivets for Fixing Sagging Roofs Easy Installation for All Cars Perfect for DIY Repairs (Grey)

Moibunka$8.134.4★214 rev

120 Pcs Upholstery Tacks Clear 0.6 Upholstery Pins Twist for Car Repair Slipcovers Bed Skirt Furniture

Okxiri$5.174.4★123 rev

50 Kits Car Roof Headliner Repair Kit 202Pcs Rivets Repair Button Auto Roof Snap Rivets Retainer for Interior Ceiling Cloth Fixing Repair Buckle with Installation Tool (Grey Grid)

Griine$8.804.6★481 rev

50 Kits Car Roof Headliner Repair Kit 50pcs Rivets Repair Button202Pcs Auto Roof Snap Rivets Retainer for Interior Ceiling Cloth Fixing Repair Buckle with Installation Tool (Beige Flannelette)

Griine$9.014.6★481 rev

Newest

by launch date

50 Set Car Roof Headliner Repair Kit Car Ceiling Fabric Repair Kit 202 Pcs Auto Roof Snap Rivets Retainer for nterior Ceiling Cloth Fixing Repair Buckle with Installation Tool (Beige Grid)

Sixzoo$6.758 rev

5mo ago

120 Pcs Upholstery Tacks Clear 0.6 Upholstery Pins Twist for Car Repair Slipcovers Bed Skirt Furniture

Okxiri$5.17123 rev

10mo ago

Moibunka Universal 262PCS Car Headliner Pins Repair Kit Premium Auto Interior Ceiling Snap Rivets for Fixing Sagging Roofs Easy Installation for All Cars Perfect for DIY Repairs (Grey)

Moibunka$8.13214 rev

1y ago

50 Kits Car Roof Headliner Repair Kit 202Pcs Rivets Repair Button Auto Roof Snap Rivets Retainer for Interior Ceiling Cloth Fixing Repair Buckle with Installation Tool (Grey Grid)

Griine$8.80481 rev

2y ago

50 Kits Car Roof Headliner Repair Kit 50pcs Rivets Repair Button202Pcs Auto Roof Snap Rivets Retainer for Interior Ceiling Cloth Fixing Repair Buckle with Installation Tool (Beige Flannelette)

Griine$9.01481 rev

2y ago

What buyers say about headliner pins

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use14%

“Easy to use”

Advertised Vs Actual Product13%

“As advertised”

Quality-Overall12%

“Good quality”

Efficiency10%

“The pens worked great”

Value For Money9%

“priced well”

Strength7%

“They are holding great”

Upholstery/Fabric Quality3%

“Pretty, classy upholstery pins,”

Color3%

“with a clear color”

Durability3%

“Durable”

Assembly/Installation2%

“Easy to install”

What buyers complain about

Quality-Overall18%

“Cheap”

Strength16%

“kind of flimsy”

Size-Overall10%

“Bad fit”

Functionality-Overall6%

“Did not work”

Ease Of Use4%

“Almost impossible to use”

Mounting3%

“Cheap fix for hanging headliner”

Shape/Style3%

“Not as good as old style”

Adhesion/Stickiness3%

“My roof liner still had a little bit of stickiness left in it”

Value For Money2%

“descent price and quality for what they are”

Grip2%

“do not hold a darn thing in place”

Top return reasons

Size-Overall34%

Functionality-Overall12%

Color11%

Value For Money8%

Advertised Vs Actual Product7%

Defective Material/Parts4%

Material Quality4%

Strength3%

Compatibility-Overall3%

Quality-Overall2%

Common questions

Is headliner pins profitable to sell on Amazon United States?: The niche generates $46K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +45.9%. Flapen's verdict: Skip it (48/100).
How competitive is the headliner pins niche?: 14 brands and 18 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in headliner pins?: Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 1.2%.
What does it cost to enter the headliner pins niche?: Listings span $5.00–$15.05; the average listing price is $9.67 (sweet spot $15–$100). The average incumbent carries 1,385 reviews — the moat a new listing must climb.