- Flapen Score
- 43 / 100Ranks 5,360 of 7,287 Automotive niches · −6 vs the category median of 4943
- Market size
- $127K/yr459K searches / yr
- 90-day growth
- -16.2%search demand this quarter
- Competition
- 34%top-5 click share · 28 brands · 86 sellers
Flapen Score
Headers against its category
The dotted line is the Automotive average. Past it, Headers is stronger. Inside it, weaker.
Market
The Headers market on Amazon at a glance
Shoppers on Amazon United States searched for Headers 459K times last year and spent an estimated $127K. The top 5 brands take 74% of clicks. Demand peaks in Sep. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.
- Searches, last 12 months
- 459K
- Growth, 90 days vs prior 90
- -16.2%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $127Ka year
- Peak month
- September1.6× the quietest month
- Top search term
- headers214K searches a year
02 · Price
A sale here is worth $277.46.
Listings sell for $277.46 on average, from $5.78 to $1193.08. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $277.46 that is $0 to $28K a year per listing.
- Average price
- $277.46above the $15 to $100 sweet spot
- Price range
- $5.78–$1193.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$28K
- Returns
- 4.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #483 within Exhaust & Emissions. It carries 119 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 53%
- Out of stock, average day
- 16.6%
- Average rank
- #483in Exhaust & Emissions
- Average rating
- 4.17 starsAmazon United States average 4.42 stars
- Average reviews
- 119per listing
- Listings tracked
- 62
04 · Newcomers
4 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 11
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Headers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
86
Top-5 brand share
74%
Top 20: 95%
Top-5 click share
34%
Top 20: 65%
Open market
23%
- Brand 140%
- Brand 221%
- Brand 36%
- Brand 44%
- Brand 54%
- Brand 63%
Demand
Headers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.6×
Search terms
Top Headers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- headers214K/yr
- exhaust headers96K/yr
- long tube headers71K/yr
- header33K/yr
- shorty headers18K/yr
- exhaust header17K/yr
- short tube headers6K/yr
- longtube headers3K/yr
Reviews and returns
What reviews say buyers love and hate about Headers
We read the reviews and the return reasons for every product selling here.
“Smaller”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Headers questions
Answered from the same tracked data.









