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Head Gasket

Maybe

The top 5 products take only 15% of clicks. But demand is soft, at -12.0% this quarter, so Head Gasket is a Maybe.

Flapen Score
57
57 / 100
Top 17% of 7,287 Automotive niches · +8 vs the category median of 49
Market size
$1.1M/yr851K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
15%top-5 click share · 47 brands · 144 sellers

Flapen Score

Head Gasket against its category

The dotted line is the Automotive average. Past it, Head Gasket is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Head Gasket market on Amazon at a glance

Shoppers on Amazon United States searched for Head Gasket 851K times last year and spent an estimated $1.1M. The top 5 brands take 65% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 851K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
851K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
1.7%
Market size, estimated
$1.1Ma year
Peak month
March1.3× the quietest month
Top search term
head gasket247K searches a year

02 · Price

A sale here is worth $78.25.

Listings sell for $78.25 on average, from $7.08 to $426.23. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $78.25 that is $0 to $8K a year per listing.

Average price
$78.25inside the $15 to $100 sweet spot
Price range
$7.08–$426.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #245 within Gaskets. It carries 259 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
98%
Out of stock, average day
3.0%
Average rank
#245in Gaskets
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
259per listing
Listings tracked
150

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Head Gasket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

47 falling

Sellers

144

Top-5 brand share

65%

Top 20: 88%

Top-5 click share

15%

Top 20: 37%

Open market

32%

  • Brand 136%
  • Brand 212%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 63%

Demand

Head Gasket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Head Gasket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • head gasket247K/yr
  • head gasket kit200K/yr
  • head gasket set84K/yr
  • cylinder head67K/yr
  • engine gasket kit38K/yr
  • gasket set41K/yr
  • gasket kit30K/yr
  • engine gasket set23K/yr
  • head gaskets18K/yr
  • cylinder head gasket set14K/yr

Reviews and returns

What reviews say buyers love and hate about Head Gasket

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
3.1%of orders come back
“Short bolts”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Head Gasket questions

Answered from the same tracked data.