harley primary oil
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+155.1%90-day search growth — must beat 0% to launch
Avg price
Incredible$37.27avg listing price — sweet spot $15–$100
Price range
Great$11.06–$105.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good787.67avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad$93K$93K/yr · 45K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, harley primary oil is a $93K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 58/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
harley primary oil market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $112K–$149K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #317
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 48%
- Out of stock
- 0.7%
- Avg brand age
- 83 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
204
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
11%
- Bel-Ray25%
- Lucas Oil25%
- Maxima17%
- Red Line14%
- Schaeffer Manufacturing Co5%
- Quicksilver3%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +155.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 7.4×
Top harley primary oil search terms
- harley primary oil16K/yr
- primary oil for harley davidson12K/yr
- amsoil primary oil for harley davidson8K/yr
- harley davidson primary oil5K/yr
- primary oil4K/yr
Top harley primary oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lucas Oil 10790 Primary Chaincase Oil - 1 Quart
Lucas Oil$11.064.8★991 rev
Bel-Ray V-Twin Primary Chaincase Lubricant | 1 Liter | SKU: 96920-BT1 | Pack of 1
Bel-Ray$11.694.6★45 rev
V-Twin Primary Oil
Maxima$13.034.8★634 rev
Bel-Ray V-Twin Primary Chaincase Lubricant | 1 Liter | SKU: 96920-BT1
Bel-Ray$16.904.8★557 rev
Red Line 42904 V-Twin Primary Case Oil for use with UTVs ATVs and Sportbikes - 1 Quart
Red Line$20.094.8★2,754 rev
Newest
by launch date
360 Twin Premium Gear & Chaincase Oil 1 Quart Mineral Motorcycle Transmission & Primary Chaincase Lubricant for 1971+ Harley-Davidson XR & XL Sportsters
360 Twin$13.8272 rev
Oil Change Kit Compatible with Harley Filter Cap Wrench Crankcase Fill Tool Primary Case Oil Funnel Drip-Free Oil Filter Tool 30Pcs Drain Plug O-Rings
QHDSGZS$19.831,171 rev
Maxima Racing Oils 40-04901-2PK V-Twin Mineral Primary Oil 32 oz Bottle 2-Pack
Maxima$28.04634 rev
Red Line 42904 V-Twin Primary Case Oil For use with UTVs ATVs and Sportbikes - 1 Quart (3 Pack)
Red Line$53.192,754 rev
Amsoil 20/50wt Full Synthetic V-Twin Motorcycle Oil
Amsoil$104.00173 rev
Trending
90-day click momentum
Lucas Oil Primary Chain Case Oil - 1qt. 10790
Lucas Oil$20.645.0★
Maxima Racing Oils 40-04901-2PK V-Twin Mineral Primary Oil 32 oz Bottle 2-Pack
Maxima$28.044.8★
Bel-Ray V-Twin Primary Chaincase Lubricant | 1 Liter | SKU: 96920-BT1 | Pack of 1
Bel-Ray$11.694.6★
Bel-Ray Big Twin Transmission Oil Liter 96900-BT1QB
Bel-Ray$13.194.8★
Red Line 42904 V-Twin Primary Case Oil For use with UTVs ATVs and Sportbikes - 1 Quart (3 Pack)
Red Line$53.194.8★
What buyers say about harley primary oil
What buyers praise and complain about, mined from review topics.What buyers love
“good quality, good price, fast shipping”
“Fast delivery, quality lubricants”
“Worth the money”
“Works as needed”
“Engine runs smooth”
“Exactly What I Ordered And So Convenient”
“I read from others that it made the transmission quiet down”
“Fit my 2000 Harley Fat boy”
“60k and doesnt burn a drop in 30 or 110 degree weather”
“Seems to be good for easy shifts”
What buyers complain about
“Too high price”
“the oil filter filter needs some work not a perfect fit”
“Incorrect size”
“Not enough fluid”
“Its slippery”
“Seemed thinner than original”
“Misleading description”
“The engine wasn't as quiet either”
“Made out of cheap material”
“at 10-40 i think it was a little thin”
Top return reasons
Common questions
- Is harley primary oil profitable to sell on Amazon United States?
- The niche generates $93K/yr across 21 tracked products. 90-day search growth is +155.1%. Flapen's verdict: Worth a look (58/100).
- How competitive is the harley primary oil niche?
- 11 brands and 204 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in harley primary oil?
- Top complaints mined from reviews: Value For Money, Filtration, Size-Overall. The return rate is 0.4%.
- When does demand for harley primary oil peak?
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 7.4× the quietest.
- What does it cost to enter the harley primary oil niche?
- Listings span $11.06–$105.58; the average listing price is $37.27 (sweet spot $15–$100). The average incumbent carries 788 reviews — the moat a new listing must climb.