Harley Primary Oil
MaybeAn estimated 0.4% of orders come back. But the products selling today already average 4.8★, so Harley Primary Oil is a Maybe.
- Flapen Score
- 58 / 100Top 14% of 7,287 Automotive niches · +9 vs the category median of 4958
- Market size
- $93K/yr45K searches / yr
- 90-day growth
- +155.1%search demand this quarter
- Competition
- 57%top-5 click share · 11 brands · 204 sellers
Flapen Score
Harley Primary Oil against its category
The dotted line is the Automotive average. Past it, Harley Primary Oil is stronger. Inside it, weaker.
Market
The Harley Primary Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Harley Primary Oil 45K times last year and spent an estimated $93K. The top 5 brands take 85% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +155.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- +155.1%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $93Ka year
- Peak month
- April7.4× the quietest month
- Top search term
- harley primary oil16K searches a year
02 · Price
A sale here is worth $37.27.
Listings sell for $37.27 on average, from $11.06 to $105.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $37.27 that is $4K to $9K a year per listing.
- Average price
- $37.27inside the $15 to $100 sweet spot
- Price range
- $11.06–$105.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$9K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #317 within Oils & Fluids. It carries 788 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 86%
- Out of stock, average day
- 0.7%
- Average rank
- #317in Oils & Fluids
- Average rating
- 4.77 starsAmazon United States average 4.42 stars
- Average reviews
- 788per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Harley Primary Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
204
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
11%
- Brand 125%
- Brand 225%
- Brand 317%
- Brand 414%
- Brand 55%
- Brand 63%
- Open — no brand owns it (5 brands, 11%)
Demand
Harley Primary Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 7.4×
Search terms
Top Harley Primary Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- harley primary oil16K/yr
- primary oil for harley davidson12K/yr
- amsoil primary oil for harley davidson8K/yr
- harley davidson primary oil5K/yr
- primary oil4K/yr
Reviews and returns
What reviews say buyers love and hate about Harley Primary Oil
We read the reviews and the return reasons for every product selling here.
“Too high price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
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FAQ
Common Harley Primary Oil questions
Answered from the same tracked data.