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Harley Oil Filter Wrench

Fail

Shoppers spend an estimated $35K a year here, so Harley Oil Filter Wrench is a Fail.

Flapen Score
48
48 / 100
Ranks 3,828 of 7,287 Automotive niches · −1 vs the category median of 49
Market size
$35K/yr22K searches / yr
90-day growth
+72.6%search demand this quarter
Competition
85%top-5 click share · 7 brands · 9 sellers

Flapen Score

Harley Oil Filter Wrench against its category

The dotted line is the Automotive average. Past it, Harley Oil Filter Wrench is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harley Oil Filter Wrench market on Amazon at a glance

Shoppers on Amazon United States searched for Harley Oil Filter Wrench 22K times last year and spent an estimated $35K. The top 5 brands take 94% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +72.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+72.6%
Conversion, latest week
13.5%
Market size, estimated
$35Ka year
Top search term
harley oil filter wrench9K searches a year

02 · Price

A sale here is worth $12.05.

Listings sell for $12.05 on average, from $8.40 to $19.83. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $12.05 that is $3K to $6K a year per listing.

Average price
$12.05under the $15 to $100 sweet spot
Price range
$8.40–$19.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #119 within Oil System Tools. It carries 647 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#119in Oil System Tools
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
647per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Harley Oil Filter Wrench products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

9

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

2%

  • Brand 155%
  • Brand 218%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 2%)

Search terms

Top Harley Oil Filter Wrench search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harley oil filter wrench9K/yr
  • harley davidson oil filter wrench6K/yr
  • harley davidson oil change funnel kit3K/yr
  • harley oil change funnel kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Harley Oil Filter Wrench

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
18%of negative reviews mention “Size-Overall”
0.7%of orders come back
“They are slightly larger than HD orings”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Harley Oil Filter Wrench questions

Answered from the same tracked data.