Is harley oil filter profitable to sell on Amazon United States?

The niche generates $118K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +49.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the harley oil filter niche?

18 brands and 86 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in harley oil filter?

Top complaints mined from reviews: Size-Overall, Filtration, Durability. The return rate is 1.2%.

When does demand for harley oil filter peak?

Demand peaks in May–Jun; the busiest month runs 6.2× the quietest.

What does it cost to enter the harley oil filter niche?

Listings span $8.02–$141.86; the average listing price is $31.74 (sweet spot $15–$100). The average incumbent carries 1,724 reviews — the moat a new listing must climb.

harley oil filter

Worth a look

Shows a sweet-spot price point ($31.74 avg), but weak search conversion (1.4%) keeps it on the watch list.

Avg price

Incredible$31.74

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Growth

Good+49.1%

90-day search growth — must beat 0% to launch

Price range

Good$8.02–$141.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,724.26

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$118K

$118K/yr · 261K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, harley oil filter is a $118K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 51/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

harley oil filter market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $95K–$127K; units × avg price
Conversion rate: 1.4%
Avg BSR: #67
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

24%

K&N47%
Hiflofiltro10%
PC Racing7%
Benlari5%
KEMIMOTO5%
MOCODUO3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +49.1% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 6.2×

Open Trend

Top harley oil filter search terms

harley oil filter23K/yr +41.4%7.0% conv.
sportster accessories26K/yr +13.3%0.1% conv.
sportster21K/yr +31.6%0.0% conv.
harley davidson sportster 1200 accessories14K/yr +69.5%0.1% conv.
harley davidson oil filter15K/yr +39.8%4.6% conv.
harley davidson oem parts17K/yr +27.4%0.0% conv.
harley davidson sportster 883 accessories13K/yr +70.0%0.3% conv.
harley sportster16K/yr +38.8%0.1% conv.
harley oem parts15K/yr +36.2%0.0% conv.
harley davidson motorcycle parts8K/yr +164.5%0.0% conv.

All search terms

Top harley oil filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

K&N Motorcycle Oil Filter: High Performance Premium Designed to be used with Synthetic or Conventional Oils Wrench Off Nut: Fits Select Harley Davidson Motorcycles KN-171B

K&N$14.474.8★6,277 rev

K&N Motorcycle Oil Filter: High Performance Premium Designed to be used with Synthetic or Conventional Oils Wrench Off Nut: Fits Select Harley Davidson Buell Motorcycles KN-171C

K&N$15.914.8★7,471 rev

HiFloFiltro HF171B Black Standard Premium Oil Filter Single

Hiflofiltro$8.024.7★633 rev

PC Racing FLO Reusable Spin-On Oil Filter PCS4BC Black with Polished Fins High-Flow Filter for Harley Touring Street Glide Road Glide Road King Bagger Twin Cam & Milwaukee-Eight Engines

PC Racing$141.864.8★721 rev

Benlari 1157 LED Turn Signals Front Rear 81 LED Lights Super Bright 1156 Bulbs Lens Kit 1986-2024 Compatible for Harley Davidson Touring Dyna Softail Sportster Street Glide Road Glide Iron 883 1200

Benlari$51.754.4★2,327 rev

Newest

by launch date

AKDIYLQ Oil Change Kit Compatible with Harley-Davidson Complete Motorcycle Oil Change Tool Set with Filter Cap Wrench Fill Tools & 30Pcs O-Rings

AKDIYLQ$12.31192 rev

7mo ago

Motorcycle Stainless Knurled Fender Rear Seat Bolt Screw 1/4-20 Thread for Harley Davidson Touring Sportster Softail Dyna CVO Fatbob Electra Glide Street Glide 1996-2025 Black

MOCODUO$8.75462 rev

1y ago

UBOG Motorcycle Handlebar Bag Car Accessories Motorcycle Tool Bag Pu Leather Motorcycles Fork Bag Autobikes Side Bag with Straps Motorcycles Bag Autobike Storage Bag Suitable for Most Autobike

UBOG$19.89146 rev

1y ago

Bylikeho Motorcycle Phone Charger with Voltmeter & ON/Off Switch SAE to USB Adapter for Phone Tablet GPS

bylikeho$14.37125 rev

2y ago

KEMIMOTO Folding Motorcycle Highway Pegs Adjustable 4 Heights Foot Pegs Mount Kit Compatible with Sportster 883 1200 Iron 883 Models with Mid-Controls Foldable Footrests Pedals Footpegs

KEMIMOTO$66.0834 rev

2y ago

What buyers say about harley oil filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Fit great”

Quality-Overall15%

“Excellent product”

Value For Money10%

“Great Value”

Advertised Vs Actual Product8%

“as advertised”

Assembly/Installation7%

“Easy Install”

Filtration6%

“Good filters for the price”

Brightness/Shine/Glow6%

“They are bright”

Ease Of Use6%

“Easy to use”

Efficiency2%

“Effective”

Design-Overall2%

“Good design”

What buyers complain about

Size-Overall17%

“Small,”

Filtration11%

“They are missing a couple marking on the bottom of the filter”

Durability9%

“the bag is already coming apart”

Quality-Overall8%

“This is a really low quality item”

Functionality-Overall4%

“Never worked”

Rusts/Corrodes4%

“The bolts started rusting within a few weeks of install”

Mounting3%

“Missing installation hardware”

Brightness/Shine/Glow2%

“the lighting is terrible”

Material Quality2%

“Cheap material”

Strength2%

“Someone mentioned it's flimsy, it's not”

Top return reasons

Size-Overall45%

Compatibility-Overall11%

Functionality-Overall7%

Defective Material/Parts5%

Advertised Vs Actual Product5%

Mounting5%

Filtration4%

Value For Money3%

Assembly/Installation2%

Color2%

Common questions

Is harley oil filter profitable to sell on Amazon United States?: The niche generates $118K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +49.1%. Flapen's verdict: Worth a look (51/100).
How competitive is the harley oil filter niche?: 18 brands and 86 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in harley oil filter?: Top complaints mined from reviews: Size-Overall, Filtration, Durability. The return rate is 1.2%.
When does demand for harley oil filter peak?: Demand peaks in May–Jun; the busiest month runs 6.2× the quietest.
What does it cost to enter the harley oil filter niche?: Listings span $8.02–$141.86; the average listing price is $31.74 (sweet spot $15–$100). The average incumbent carries 1,724 reviews — the moat a new listing must climb.