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Harley Oil Filter

Maybe

Products sell for $31.74 on average, inside the sweet spot. But buyers convert on only 1.4% of searches, so Harley Oil Filter is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 7,287 Automotive niches · +2 vs the category median of 49
Market size
$118K/yr261K searches / yr
90-day growth
+49.1%search demand this quarter
Competition
53%top-5 click share · 18 brands · 86 sellers

Flapen Score

Harley Oil Filter against its category

The dotted line is the Automotive average. Past it, Harley Oil Filter is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harley Oil Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Harley Oil Filter 261K times last year and spent an estimated $118K. The top 5 brands take 74% of clicks. Demand peaks in May–Jun. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +49.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
261K
Growth, 90 days vs prior 90
+49.1%
Conversion, latest week
1.4%
Market size, estimated
$118Ka year
Peak month
June6.2× the quietest month
Top search term
harley oil filter23K searches a year

02 · Price

A sale here is worth $31.74.

Listings sell for $31.74 on average, from $8.02 to $141.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $31.74 that is $0 to $3K a year per listing.

Average price
$31.74inside the $15 to $100 sweet spot
Price range
$8.02–$141.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Parts. It carries 1,724 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#67in Parts
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,724per listing
Listings tracked
27

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Harley Oil Filter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

$0$12K$24K$35K$47K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

86

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 90%

Open market

24%

  • K&N47%
  • Hiflofiltro10%
  • PC Racing7%
  • Benlari5%
  • KEMIMOTO5%
  • MOCODUO3%

Demand

Harley Oil Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 6.2×

Search terms

Top Harley Oil Filter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • harley oil filter23K/yr
  • sportster accessories26K/yr
  • sportster21K/yr
  • harley davidson sportster 1200 accessories14K/yr
  • harley davidson oil filter15K/yr
  • harley davidson oem parts17K/yr
  • harley davidson sportster 883 accessories13K/yr
  • harley sportster16K/yr
  • harley oem parts15K/yr
  • harley davidson motorcycle parts8K/yr

Reviews and returns

What reviews say buyers love and hate about Harley Oil Filter

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Small,”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Harley Oil Filter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data