Is harley davidson t shirt profitable to sell on Amazon United States?

The niche generates $40K/yr across 130 tracked products. 2 of 22 products launched in the last 360 days are still selling. 90-day search growth is +48.8%. Flapen's verdict: Skip it (48/100).

How competitive is the harley davidson t shirt niche?

27 brands and 33 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in harley davidson t shirt?

Top complaints mined from reviews: Size-Overall, Print Quality, Material Quality. The return rate is 3.6%.

When does demand for harley davidson t shirt peak?

Demand peaks in Jun–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the harley davidson t shirt niche?

Listings span $14.12–$67.80; the average listing price is $34.27 (sweet spot $15–$100). The average incumbent carries 1,259 reviews — the moat a new listing must climb.

harley davidson t shirt

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Incredible$34.27

avg listing price — sweet spot $15–$100

Price range

Great$14.12–$67.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+48.8%

90-day search growth — must beat 0% to launch

Review moat

Good1,259.43

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$40K

$40K/yr · 318K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, harley davidson t shirt is a $40K/yr Amazon United States market (318K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jun–Dec. Verdict: Skip it — 48/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

harley davidson t shirt market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $69K–$86K; units × avg price
Conversion rate: 0.4%
Avg BSR: #10,994
Page quality: 0%
Prime: 58%
Sponsored: 69%
Out of stock: 4.8%
Avg brand age: 45 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

27 flat

Sellers

Top-5 brand share

87%

Top 20: 98%

Top-5 click share

19%

Top 20: 45%

Open market

12%

Harley-Davidson78%
Milwaukee Leather3%
Silver Lake T-shirts2%
QOSOQ2%
Demons Behind Me2%
Grunt Style1%
Open — no brand owns it (21 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +48.8% search growth over the last 90 days.

Peak months: Jun, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top harley davidson t shirt search terms

harley davidson t shirts for men35K/yr +59.4%0.5% conv.
harley shirts for men40K/yr +54.7%0.4% conv.
harley davidson t shirt32K/yr +26.6%0.3% conv.
harley shirt23K/yr +84.0%0.2% conv.
harley davidson button up shirts for men21K/yr +65.3%0.1% conv.
harley shirts17K/yr +89.3%0.3% conv.
harley davidson long sleeve shirts for men28K/yr -5.1%0.1% conv.
harley-davidson shirts18K/yr +58.7%0.3% conv.
harley davidson t shirts13K/yr +33.1%0.3% conv.
mens harley davidson t shirts18K/yr +133.7%0.6% conv.

All search terms

Top harley davidson t shirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Harley-Davidson Mens Eagle Piston Short Sleeve Crew-Neck Cotton T-Shirt (XL) Black

Harley-Davidson$30.884.8★1,283 rev

Harley-Davidson Mens Lightning Crest Crew-Neck Short Sleeve Cotton T-Shirt (XL) Black

Harley-Davidson$30.044.7★259 rev

Harley-Davidson Mens T-Shirt Hand Made Willie G Skull Distressed 30294030 (XL)

Harley-Davidson$28.784.7★523 rev

Harley-Davidson Mens Iconic Bar & Shield Crew-Neck Short Sleeve T-Shirt (XL) Black

Harley-Davidson$30.424.6★152 rev

Harley-Davidson Mens Distressed Shady Skull Short Sleeve T-Shirt Black (XL)

Harley-Davidson$31.124.8★1,799 rev

Newest

by launch date

Harley-Davidson TECH Vented Button Shirt Colorblock Orange & Black 96737-25VM (US Alpha X-Large Regular Regular Orange)

Harley-Davidson$64.493 rev

5mo ago

Harley-Davidson Military Exclusive Military Overseas Tour Mens Performance T-Shirt L (Large)

Harley-Davidson$43.757 rev

9mo ago

Harley-Davidson New Military The Legend Rolls On Mens Overseas Military Tour T-Shirt XL (X-Large)

Harley-Davidson$39.6817 rev

9mo ago

Harley-Davidson Military Overseas Tour Exclusive H-D Licensed Classic Mens 3-Button Polo Willie G L (Large)

Harley-Davidson$45.8336 rev

1y ago

Demons Behind Me New! Micro-Perforated Stretch Embroidered Button-Up XL/Black

Demons Behind Me$49.447 rev

1y ago

What buyers say about harley davidson t shirt

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall30%

“Fit great”

Quality-Overall21%

“High quality shirt”

Comfort-Overall5%

“Its comfortable”

Value For Money5%

“was very affordable”

Material Quality5%

“The material feels soft and comfortable, and the fit is perfect”

Print Quality4%

“good print”

Advertised Vs Actual Product4%

“arrived as described”

Gifting Purpose3%

“Gift”

Soft Feel3%

“Very soft and the fabric is beautiful”

Shape/Style2%

“It looks stylish while still being great for everyday wear”

What buyers complain about

Size-Overall38%

“Runs a bit big”

Print Quality7%

“The eagle print is crooked”

Material Quality6%

“Material very thin”

Shrinkage Resistance5%

“it shrunk almost to a small”

Advertised Vs Actual Product5%

“A little deceiving”

Quality-Overall4%

“Absolutely awful quality”

Thickness3%

“Its so thin I can see through it out to the street in front of my house”

Collar Quality2%

“Oversized collar looks really bad”

Value For Money2%

“Not cheap”

Hard Feel2%

“Not tough enough”

Top return reasons

Size-Overall55%

Chest Fit7%

Length6%

Material Quality6%

Sleeve Fit4%

Shoulder Fit4%

Advertised Vs Actual Product3%

Color3%

Quality-Overall2%

Waist Fit2%

Common questions

Is harley davidson t shirt profitable to sell on Amazon United States?: The niche generates $40K/yr across 130 tracked products. 2 of 22 products launched in the last 360 days are still selling. 90-day search growth is +48.8%. Flapen's verdict: Skip it (48/100).
How competitive is the harley davidson t shirt niche?: 27 brands and 33 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in harley davidson t shirt?: Top complaints mined from reviews: Size-Overall, Print Quality, Material Quality. The return rate is 3.6%.
When does demand for harley davidson t shirt peak?: Demand peaks in Jun–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the harley davidson t shirt niche?: Listings span $14.12–$67.80; the average listing price is $34.27 (sweet spot $15–$100). The average incumbent carries 1,259 reviews — the moat a new listing must climb.