Harley Davidson Leather Jacket
FailBuyers convert on only 0.2% of searches, so Harley Davidson Leather Jacket is a Fail.
- Flapen Score
- 36 / 100Ranks 6,608 of 7,287 Automotive niches · −13 vs the category median of 4936
- Market size
- $116K/yr674K searches / yr
- 90-day growth
- -31.5%search demand this quarter
- Competition
- 25%top-5 click share · 19 brands · 37 sellers
Flapen Score
Harley Davidson Leather Jacket against its category
The dotted line is the Automotive average. Past it, Harley Davidson Leather Jacket is stronger. Inside it, weaker.
Market
The Harley Davidson Leather Jacket market on Amazon at a glance
Shoppers on Amazon United States searched for Harley Davidson Leather Jacket 674K times last year and spent an estimated $116K. The top 5 brands take 92% of clicks. Demand peaks in Mar–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 674K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.
- Searches, last 12 months
- 674K
- Growth, 90 days vs prior 90
- -31.5%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $116Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- harley davidson jackets for men97K searches a year
02 · Price
A sale here is worth $86.05.
Listings sell for $86.05 on average, from $27.28 to $281.38. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $86.05 that is $0 to $9K a year per listing.
- Average price
- $86.05inside the $15 to $100 sweet spot
- Price range
- $27.28–$281.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 8.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #43,138 within Automotive Enthusiast Merchandise. It carries 897 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 38%
- Out of stock, average day
- 6.3%
- Average rank
- #43,138in Automotive Enthusiast Merchandise
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 897per listing
- Listings tracked
- 93
04 · Newcomers
1 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Harley Davidson Leather Jacket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
19 falling
Sellers
37
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
25%
Top 20: 52%
Open market
7%
- Brand 171%
- Brand 214%
- Brand 33%
- Brand 42%
- Brand 52%
- Brand 61%
- Open — no brand owns it (13 brands, 7%)
Demand
Harley Davidson Leather Jacket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Harley Davidson Leather Jacket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- harley davidson jackets for men97K/yr
- milwaukee leather65K/yr
- harley davidson hoodie170K/yr
- harley davidson hoodies for men69K/yr
- harley davidson sweatshirt42K/yr
- harley jackets for men22K/yr
- harley davidson sweatshirt for men31K/yr
- harley hoodie23K/yr
- harley davidson riding jacket11K/yr
- harley davidson zip up hoodie21K/yr
Reviews and returns
What reviews say buyers love and hate about Harley Davidson Leather Jacket
We read the reviews and the return reasons for every product selling here.
“Really small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Harley Davidson Leather Jacket questions
Answered from the same tracked data.