Skip to content
36

harley davidson leather jacket

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 27Growth 9Conversion 3Competition 90Returns 12Price range 29Avg price 80Brand share 20Review moat 65Quality gap 43

Competition

Great25%

top-5 click share — an open shelf

Avg price

Great$86.05

avg listing price — sweet spot $15–$100

Review moat

Good896.95

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$27.28–$281.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$116K

$116K/yr · 674K searches

Brand share

Bad92%

top-5 brand share — brand-locked demand

Returns

Bad8.6%

return rate — above 5% kills the launch gate

Growth

Bad-31.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, harley davidson leather jacket is a $116K/yr Amazon United States market (674K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Mar–Dec. Verdict: Skip it — 36/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

harley davidson leather jacket market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
$215K–$258K
units × avg price
Conversion rate
0.2%
Avg BSR
#43,138
Page quality
0%
Prime
38%
Sponsored
68%
Out of stock
6.3%
Avg brand age
48 months
Avg seller age
167 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

37

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

25%

Top 20: 52%

Open market

7%

  • Harley-Davidson71%
  • Milwaukee Leather14%
  • FAMFALCON3%
  • JACKETHUB2%
  • Mulch Leather Co2%
  • BikerAccess1%
  • Open — no brand owns it (13 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.5% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Dec · busiest ÷ quietest = 2.6×

Top harley davidson leather jacket search terms

  • harley davidson jackets for men97K/yr
  • milwaukee leather65K/yr
  • harley davidson hoodie170K/yr
  • harley davidson hoodies for men69K/yr
  • harley davidson sweatshirt42K/yr
  • harley jackets for men22K/yr
  • harley davidson sweatshirt for men31K/yr
  • harley hoodie23K/yr
  • harley davidson riding jacket11K/yr
  • harley davidson zip up hoodie21K/yr
All search terms

Top harley davidson leather jacket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$5K6%$7K8%$9K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about harley davidson leather jacket

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall30%

“fit is true”

Quality-Overall13%

“Quality seems sturdy enough”

Comfort-Overall9%

“Comfortable fit”

Value For Money9%

“Good for the price”

Warmth6%

“Warm jacket”

Advertised Vs Actual Product6%

“Better than I expected”

Material Quality4%

“Material is very durable”

Thickness2%

“This is one thick and heavy jacket”

Weight Heavy2%

“Heavy duty”

Soft Feel2%

“Very soft,”

What buyers complain about

Size-Overall26%

“Really small”

Quality-Overall11%

“Absolutely garbage”

Advertised Vs Actual Product6%

“FALSE ADVERTISING”

Color6%

“more brown than da green i was looking for”

Material Quality3%

“Not happy with this jacket, took a spill and the material on the lower back, forearm, and elbows tore”

Gap/Hole3%

“Left a hole”

Thickness3%

“Little on the thin side”

Shrinkage Resistance3%

“it shrinks up something awful”

Pockets/Compartments2%

“no side pockets”

Value For Money2%

“It looks like a very expensive coat”

Top return reasons

Size-Overall68%
Advertised Vs Actual Product3%
Chest Fit3%
Sleeve Fit3%
Material Quality3%
Color2%
Shoulder Fit2%
Quality-Overall2%
Length2%
Waist Fit2%

Common questions

Is harley davidson leather jacket profitable to sell on Amazon United States?
The niche generates $116K/yr across 93 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -31.5%. Flapen's verdict: Skip it (36/100).
How competitive is the harley davidson leather jacket niche?
19 brands and 37 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in harley davidson leather jacket?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 8.6% — above our launch gate.
When does demand for harley davidson leather jacket peak?
Demand peaks in Mar–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the harley davidson leather jacket niche?
Listings span $27.28–$281.38; the average listing price is $86.05 (sweet spot $15–$100). The average incumbent carries 897 reviews — the moat a new listing must climb.