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Harley Davidson Hoodies for Men

Fail

Buyers convert on only 0.3% of searches, so Harley Davidson Hoodies for Men is a Fail.

Flapen Score
34
34 / 100
Ranks 6,811 of 7,287 Automotive niches · −15 vs the category median of 49
Market size
$97K/yr575K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
32%top-5 click share · 8 brands · 19 sellers

Flapen Score

Harley Davidson Hoodies for Men against its category

The dotted line is the Automotive average. Past it, Harley Davidson Hoodies for Men is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harley Davidson Hoodies for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Harley Davidson Hoodies for Men 575K times last year and spent an estimated $97K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 575K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
575K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
0.3%
Market size, estimated
$97Ka year
Peak month
December8.9× the quietest month
Top search term
harley davidson hoodie170K searches a year

02 · Price

A sale here is worth $62.58.

Listings sell for $62.58 on average, from $14.02 to $182.37. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $62.58 that is $0 to $6K a year per listing.

Average price
$62.58inside the $15 to $100 sweet spot
Price range
$14.02–$182.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #64,749 within Automotive Enthusiast Merchandise. It carries 618 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
28%
Out of stock, average day
6.4%
Average rank
#64,749in Automotive Enthusiast Merchandise
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
618per listing
Listings tracked
60

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Harley Davidson Hoodies for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

8 falling

Sellers

19

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

32%

Top 20: 65%

Open market

1%

  • Brand 194%
  • Brand 21%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Harley Davidson Hoodies for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.9×

Search terms

Top Harley Davidson Hoodies for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harley davidson hoodie170K/yr
  • harley davidson hoodies for men69K/yr
  • harley davidson accessories for women30K/yr
  • harley davidson sweatshirt42K/yr
  • harley davidson jewelry for women24K/yr
  • harley davidson jackets for women21K/yr
  • harley davidson sweatshirt for men31K/yr
  • harley davidson jewelry18K/yr
  • harley hoodie23K/yr
  • harley davidson zip up hoodie21K/yr

Reviews and returns

What reviews say buyers love and hate about Harley Davidson Hoodies for Men

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
4.8%of orders come back
“Could be a little better with sizing”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Harley Davidson Hoodies for Men questions

Answered from the same tracked data.