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Harley Brake Pads

Fail

The top 5 brands take 93% of clicks, so Harley Brake Pads is a Fail.

Flapen Score
49
49 / 100
Ranks 3,500 of 7,287 Automotive niches · on the category median
Market size
$153K/yr114K searches / yr
90-day growth
+25.8%search demand this quarter
Competition
38%top-5 click share · 11 brands · 100 sellers

Flapen Score

Harley Brake Pads against its category

The dotted line is the Automotive average. Past it, Harley Brake Pads is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harley Brake Pads market on Amazon at a glance

Shoppers on Amazon United States searched for Harley Brake Pads 114K times last year and spent an estimated $153K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
+25.8%
Conversion, latest week
1.9%
Market size, estimated
$153Ka year
Peak month
August2.0× the quietest month
Top search term
ebc brake pads43K searches a year

02 · Price

A sale here is worth $70.51.

Listings sell for $70.51 on average, from $16.88 to $279.72. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $70.51 that is $0 to $7K a year per listing.

Average price
$70.51inside the $15 to $100 sweet spot
Price range
$16.88–$279.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #1,638 within Parts. It carries 275 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
85%
Out of stock, average day
0.5%
Average rank
#1,638in Parts
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
275per listing
Listings tracked
48

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Harley Brake Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

11 falling

Sellers

100

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

38%

Top 20: 72%

Open market

5%

  • Brand 174%
  • Brand 210%
  • Brand 36%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (5 brands, 5%)

Demand

Harley Brake Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Harley Brake Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ebc brake pads43K/yr
  • ebc brakes17K/yr
  • motorcycle brake pads11K/yr
  • harley brake pads8K/yr
  • harley davidson brake pads7K/yr
  • ebc8K/yr
  • ebc yellowstuff brake pads6K/yr
  • powersports brake pads6K/yr
  • ebc redstuff brake pads4K/yr
  • ebc brake pads motorcycle3K/yr

Reviews and returns

What reviews say buyers love and hate about Harley Brake Pads

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Noise Level”
2.3%of orders come back
“They squeak bad also very disappointed”
A buyer, on “Noise Level”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Harley Brake Pads questions

Answered from the same tracked data.