harley brake pads
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Review moat
Great275.06avg incumbent reviews — the moat a new listing must climb
Avg price
Great$70.51avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Good+25.8%90-day search growth — must beat 0% to launch
Market size
Okay$153K$153K/yr · 114K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$16.88–$279.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, harley brake pads is a $153K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 49/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
harley brake pads market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $106K–$141K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #1,638
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 42%
- Out of stock
- 0.5%
- Avg brand age
- 64 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
100
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
38%
Top 20: 72%
Open market
5%
- EBC74%
- JAVIK10%
- ECCPP6%
- Zinger Auto Parts2%
- JFG RACING2%
- Anoety2%
- Open — no brand owns it (5 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.8% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.0×
Top harley brake pads search terms
- ebc brake pads43K/yr
- ebc brakes17K/yr
- motorcycle brake pads11K/yr
- harley brake pads8K/yr
- harley davidson brake pads7K/yr
- ebc8K/yr
- ebc yellowstuff brake pads6K/yr
- powersports brake pads6K/yr
- ebc redstuff brake pads4K/yr
- ebc brake pads motorcycle3K/yr
Top harley brake pads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EBC Brakes EBPCK1027 Complete Double-H Sintered Brake Pad Change Kit
EBC$112.834.8★1,031 rev
EBC Brakes FA409HH Disc Brake Pad Set
EBC$36.614.7★580 rev
ECCPP Brake Pads for FLHTCU Ultra Classic Electra Glide 2008-2022 FLHR Road King FLHX Street Glide 2008-2022 Front and Rear Braking Pads Kits Set
ECCPP$34.784.4★1,266 rev
EBC Brakes FA174HH Disc Brake Pad Set Black
EBC$37.574.7★854 rev
EBC Brakes FA209/2HH Disc Brake Pad Set
EBC$42.724.8★435 rev
Newest
by launch date
EBC - Yellowstuff Brake Pads
EBC$97.860 rev
3 Sets Front Rear Brake Pads Sintered for Harley Davidson Road King Road Glide Street Glide Electra Glide 2008-2020 Ultra Limited 2014-2020 Street Rod Night Rod V-Rod Tri Glide
JAVIK$39.83168 rev
Anoety Front & Rear Brake pads replacement for HARLEY Road Glide 2008-2021/Street Glide 2008-2022/Road King 2008-2021/Ultra Classic Electra Glide 2008-2021
Anoety$20.02249 rev
MOTOKU Front and Rear Brake Pads for Harley Electra Glide Road King Dyna
MOTOKU$16.88113 rev
Front Rear Brake Pads Sintered for Harley Davidson Road Glide Road King Street Glide Electra Glide Ultra Limited Night Rod Street Rod V-Rod Tri Glide
JAVIK$49.97183 rev
Trending
90-day click momentum
JFG RACING Front or Rear Brake Pads for Electric Dirt Bike 2 Pcs Dirtbike Brake Pads for Surron Light Bee X/LBX/Talaria Sting MX3 and R MX4/X160/X260
JFG RACING$23.894.4★
EBC - Yellowstuff Brake Pads
EBC$97.860.0★
EBC Brakes FA400HH Disc Brake Pad Set
EBC$38.414.8★
EBC Brakes FA209/2HH Disc Brake Pad Set
EBC$42.724.8★
EBC Brakes EBPCK1015 Complete Semi-Sintered V-Pads Brake Pad Change Kit
EBC$104.274.6★
What buyers say about harley brake pads
What buyers praise and complain about, mined from review topics.What buyers love
“Fit my bike perfectly”
“Quality pads”
“Good for the price”
“no squeal or noise”
“Just as described”
“Effective product with massive savings over oem brembo”
“All hardware was included”
“No noise, no dust and they last longer than any other I ever tried”
“Dust free grips on brakes good”
“strong”
What buyers complain about
“They squeak bad also very disappointed”
“Junk”
“Didn't fit my ninja 650 like it said it did”
“Didnt last”
“Terrible fitment”
“Didn't fit my ninja 650 like it said it did”
“Terrible brakes”
“Eight minute install if you take an extra moment to clean”
“hard to roll bike backwards”
“pads are not flat”
Top return reasons
Common questions
- Is harley brake pads profitable to sell on Amazon United States?
- The niche generates $153K/yr across 48 tracked products. 90-day search growth is +25.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the harley brake pads niche?
- 11 brands and 100 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in harley brake pads?
- Top complaints mined from reviews: Noise Level, Quality-Overall, Compatibility-Overall. The return rate is 2.3%.
- When does demand for harley brake pads peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.0× the quietest.
- What does it cost to enter the harley brake pads niche?
- Listings span $16.88–$279.72; the average listing price is $70.51 (sweet spot $15–$100). The average incumbent carries 275 reviews — the moat a new listing must climb.