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Hand Cleaner

Fail

The top 5 brands take 100% of clicks, so Hand Cleaner is a Fail.

Flapen Score
48
48 / 100
Ranks 3,828 of 7,287 Automotive niches · −1 vs the category median of 49
Market size
$1.1M/yr575K searches / yr
90-day growth
+23.3%search demand this quarter
Competition
88%top-5 click share · 4 brands · 58 sellers

Flapen Score

Hand Cleaner against its category

The dotted line is the Automotive average. Past it, Hand Cleaner is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Hand Cleaner 575K times last year and spent an estimated $1.1M. All 4 brands take every click. Demand peaks in May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 15.1% of those searches ended in a purchase.

Shoppers searched for this 575K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
575K
Growth, 90 days vs prior 90
+23.3%
Conversion, latest week
15.1%
Market size, estimated
$1.1Ma year
Peak month
May1.6× the quietest month
Top search term
fast orange73K searches a year

02 · Price

A sale here is worth $12.34.

Listings sell for $12.34 on average, from $5.57 to $22.46. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At $12.34 that is $99K to $123K a year per listing.

Average price
$12.34under the $15 to $100 sweet spot
Price range
$5.57–$22.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
$99K–$123K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Exterior Care. It carries 5,562 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#98in Exterior Care
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
5,562per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top Hand Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 28%
  • Brand 37%
  • Brand 44%

Demand

Hand Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Hand Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fast orange73K/yr
  • fast orange hand cleaner84K/yr
  • hand cleaner67K/yr
  • hand cleaner for mechanics67K/yr
  • orange hand cleaner32K/yr
  • goop hand cleaner39K/yr
  • mechanic soap29K/yr
  • mechanic hand cleaner26K/yr
  • waterless hand cleaner22K/yr
  • grip clean21K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Cleaner

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Ease Of Cleaning”
11%of negative reviews mention “Ease Of Cleaning”
0.2%of orders come back
“Doesnt clean hands as well as I thought”
A buyer, on “Ease Of Cleaning”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Hand Cleaner questions

Answered from the same tracked data.