H11c Headlight Bulb

Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $491K a year.

Searches, last 12 months

364K

Growth, 90 days vs prior 90

-36.9%

Conversion, latest week

5.5%

Market size, estimated

$491Ka year

Peak month

November2.4× the quietest month

Top search term

h11 bulb125K searches a year

Listings sell for $24.47 on average, from $6.52 to $65.28. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $24.47 that is $12K to $18K a year per listing.

Average price

$24.47inside the $15 to $100 sweet spot

Price range

$6.52–$65.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$12K–$18K

Returns

6.2%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #125 within Lights, Bulbs & Indicators. It carries 3,272 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#125in Lights, Bulbs & Indicators

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

3,272per listing

Listings tracked

34

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

6Amazon's first-year sales bar

Average brand age

41 months