H11 Headlight

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -42.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $644K a year.

Searches, last 12 months

230K

Growth, 90 days vs prior 90

-42.7%

Conversion, latest week

8.1%

Market size, estimated

$644Ka year

Peak month

November2.1× the quietest month

Top search term

sylvania h11 headlight bulb80K searches a year

Listings sell for $34.73 on average, from $10.92 to $96.51. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $34.73 that is $35K to $43K a year per listing.

Average price

$34.73inside the $15 to $100 sweet spot

Price range

$10.92–$96.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

$35K–$43K

Returns

7.7%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #177 within Lights, Bulbs & Indicators. It carries 2,777 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#177in Lights, Bulbs & Indicators

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

2,777per listing

Listings tracked

16

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months