H11 Halogen Headlight Bulb
FailDemand is soft, at -38.3% this quarter, so H11 Halogen Headlight Bulb is a Fail.
- Flapen Score
- 44 / 100Ranks 5,081 of 7,287 Automotive niches · −5 vs the category median of 4944
- Market size
- $776K/yr283K searches / yr
- 90-day growth
- -38.3%search demand this quarter
- Competition
- 65%top-5 click share · 8 brands · 41 sellers
Flapen Score
H11 Halogen Headlight Bulb against its category
The dotted line is the Automotive average. Past it, H11 Halogen Headlight Bulb is stronger. Inside it, weaker.
Market
The H11 Halogen Headlight Bulb market on Amazon at a glance
Shoppers on Amazon United States searched for H11 Halogen Headlight Bulb 283K times last year and spent an estimated $776K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $776K a year.
- Searches, last 12 months
- 283K
- Growth, 90 days vs prior 90
- -38.3%
- Conversion, latest week
- 8.7%
- Market size, estimated
- $776Ka year
- Peak month
- November2.5× the quietest month
- Top search term
- sylvania h11 headlight bulb80K searches a year
02 · Price
A sale here is worth $31.49.
Listings sell for $31.49 on average, from $9.10 to $96.51. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $31.49 that is $24K to $31K a year per listing.
- Average price
- $31.49inside the $15 to $100 sweet spot
- Price range
- $9.10–$96.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $24K–$31K
- Returns
- 7.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Lights, Bulbs & Indicators. It carries 2,635 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #111in Lights, Bulbs & Indicators
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 2,635per listing
- Listings tracked
- 18
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top H11 Halogen Headlight Bulb products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
41
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
3%
- Brand 183%
- Brand 24%
- Brand 33%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
H11 Halogen Headlight Bulb search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top H11 Halogen Headlight Bulb search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sylvania h11 headlight bulb80K/yr
- h11 halogen headlight bulb35K/yr
- sylvania h1135K/yr
- silverstar ultra h1119K/yr
- sylvania silverstar ultra h1113K/yr
- sylvania h11 led12K/yr
- h11 halogen bulb12K/yr
- h11 halogen headlight bulbs4K/yr
- sylvania h11 silverstar ultra7K/yr
- h11 12v 55w6K/yr
Reviews and returns
What reviews say buyers love and hate about H11 Halogen Headlight Bulb
We read the reviews and the return reasons for every product selling here.
“Not durable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common H11 Halogen Headlight Bulb questions
Answered from the same tracked data.