grease
Launch itA $2.2M/yr market growing +27.5% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$2.2M$2.2M/yr · 929K searches
Avg price
Incredible$25.01avg listing price — sweet spot $15–$100
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Price range
Great$7.41–$52.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.5%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,824avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, grease is a $2.2M/yr Amazon United States market (929K searches/yr). The top 5 brands hold 93% of demand. Verdict: Launch it — 59/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
grease market data
- Units sold / yr
- 80K–100K
- avg 5,000–6,000/product
- Revenue / yr
- $2.0M–$2.5M
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 84 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
175
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
4%
- Lucas Oil71%
- AtomLube9%
- Valvoline5%
- Wolf's Head5%
- Super Lube3%
- Mystik3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top grease search terms
- grease tube232K/yr
- grease287K/yr
- lucas red and tacky grease44K/yr
- high temp grease33K/yr
- greese32K/yr
- red grease29K/yr
- nlgi 2 grease25K/yr
- automotive greases & lubricants26K/yr
- red and tacky grease31K/yr
- red and tacky grease tube11K/yr
Top grease products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Grease RD LITHM 14OZ
Lucas Oil$7.414.7★6,856 rev
Lucas Oil 10005 Red N Tacky Grease - 14 Ounce Cartridge (Pack of 10)
Lucas Oil$50.214.6★4,829 rev
Lucas Oil 10574 Red N Tacky Grease - 1 Pound
Lucas Oil$9.634.6★4,829 rev
Lucas Oil 10318 Red N Tacky Grease 3 Ounce Combo Pack
Lucas Oil$10.534.6★4,829 rev
AtomLube Ultra Heavy Duty Red Grease 2-Pack of 14 Oz. Tubes| Waterproof & High Temp Lubricant | Wheel Bearing Grease for Semi Truck Accessories
AtomLube$24.284.7★2,634 rev
Newest
by launch date
FOTU 277 Ultra Heavy-Duty Red Grease #2 Wheel Bearing Grease Tube 2x14oz Multi-Purpose Lubricant for Severe Conditions Ideal for Automotive Marine Buses Trucks and Tractors
FOTU$19.22274 rev
AtomLube All Purpose Grease 2-Pack 14 Oz. Tubes | Multi Function Lubricant | Automotive Grease and Marine Grease for Boat Accessories Trucking and Wheel Bearing
AtomLube$23.03703 rev
AtomLube Ultra Heavy Duty Red Grease 2-Pack of 14 Oz. Tubes| Waterproof & High Temp Lubricant | Wheel Bearing Grease for Semi Truck Accessories
AtomLube$24.282,634 rev
Lucas Oil 10318 Red N Tacky Grease 3 Ounce Combo Pack
Lucas Oil$10.534,829 rev
Valvoline Multi-Vehicle High Temperature Red Grease 14.1 OZ Cartridge Case of 10
Valvoline$49.337,513 rev
Trending
90-day click momentum
Lucas Oil 14.5 Ounce 10301 Heavy Duty Grease 14.5 oz Green
Lucas Oil$8.074.8★
Valvoline Multi-Vehicle High Temperature Red Grease 14.1 OZ Cartridge
Valvoline$9.174.7★
Lucas Oil 10318 Red N Tacky Grease 3 Ounce Combo Pack
Lucas Oil$10.534.6★
Lucas Oil 10574 Red N Tacky Grease - 1 Pound
Lucas Oil$9.634.6★
FOTU 277 Ultra Heavy-Duty Red Grease #2 Wheel Bearing Grease Tube 2x14oz Multi-Purpose Lubricant for Severe Conditions Ideal for Automotive Marine Buses Trucks and Tractors
FOTU$19.224.7★
What buyers say about grease
What buyers praise and complain about, mined from review topics.What buyers love
“Very reliable product”
“Good grease”
“Great value”
“As advertised”
“Works well”
“easy to use”
“This one is just the right size”
“Not sure what to say about it except it's good grease”
“durable”
“Works well and stays in place”
What buyers complain about
“False advertising”
“Nothing superior to other lubricants”
“poor quality”
“Kind of messy”
“grease has leaked out”
“its a huge pain to open”
“These didnt fit”
“smelled of the most nauseating odor”
“Because its fairly thick”
“my husband joked it was too quiet”
Top return reasons
Common questions
- Is grease profitable to sell on Amazon United States?
- The niche generates $2.2M/yr across 15 tracked products. 90-day search growth is +27.5%. Flapen's verdict: Launch it (59/100).
- How competitive is the grease niche?
- 8 brands and 175 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in grease?
- Top complaints mined from reviews: Advertised Vs Actual Product, Lubrication, Quality-Overall. The return rate is 0.4%.
- When does demand for grease peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the grease niche?
- Listings span $7.41–$52.58; the average listing price is $25.01 (sweet spot $15–$100). The average incumbent carries 3,824 reviews — the moat a new listing must climb.